Annie Leibovitz shoots new UBS campaign of entrepreneur portraits

Date
1 September 2015

Annie Leibovitz has shot a new campaign for financial services company UBS, using her distinctive portraiture style to capture entrepreneurs who each represent a different dilemma such individuals might face. These form part of a wider partnership between the brand and the photographer, which has seen Leibovitz commissioned to create a new series of portraits of “women who effect positive change.” Entitled Women, the new body of work will be shown at a travelling exhibition launching in London in January next year and travelling to ten other global cities throughout 2016.

Above

Annie Leibovitz: Creative for the new UBS global brand campaign
© UBS

Above

Annie Leibovitz: Creative for the new UBS global brand campaign
© UBS

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Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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