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Craig Green collaborates with Dan Tobin Smith on new set of campaign images

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Craig Green: Dan Tobin Smith

Fashion designer Craig Green has unveiled a striking new set of images featuring his AW17 collection. Released via the designer’s Instagram page, the campaign unfolds across five images, each labelled with the name of a colour: Green, Terracotta, Khaki, Grey, Black, referring to each of the five final looks from Craig Green’s AW17 collection.

Shot from above, the images depict a series of people and packages strapped to life-rafts buoyed up on turbulent water, possibly a reference to the ongoing European refugee crisis.

The campaign was shot by Dan Tobin Smith, a photographer who is celebrated for his approach to still life and installation photography who lists among his most recent projects imagery for the Barbican’s Into the Unknown exhibition and an editorial featuring sliced up lipsticks for Beauty Papers. The set design was by David Curtis-Ring, who has previously teamed up with Dan and Craig Green for an equally ambitious GQ Style editorial.

Robbie Spencer (Dazed) was behind the styling, and Ben Kelway Studio was responsible for the campaign’s art direction.

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Craig Green: Dan Tobin Smith

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Craig Green: Dan Tobin Smith

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Craig Green: Dan Tobin Smith

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Craig Green: Dan Tobin Smith