The Huffington Post has today rebranded to Huffpost, with a dramatic revamp of its visual identity by New York-based design agency Work-Order. This includes the site’s first ever redesign in its 12 year history, a new logo and name change across all platforms and social channels.
The newly renamed brand uses a bold sans serif font, starkly different from its previous logo and more reminiscent of tabloid newspaper masthead. It is italicised and capitalised, and features a forward-slash shape that brackets the name, which Julia Beizer, head of product at Huffpost, says “symbolises the company’s movement forward” and “subtly pays homage to our heritage as the first scaled digital-only news brand by evoking the forward slash found in URLs”. It also uses a brighter, neon version of its brand green.
The ‘slash’ device is applied to headlines, bookending the text, but also stands alone as the ‘H’ icon. Work-Order has used this device in motion graphics, as an ident for videos and app loading icon.
According to the publisher, the identity has been redesigned to represent its dedication to “authentic” and “accessible” news. The rebrand has been undertaken under new CEO Jared Grusd and editor-in-chief Lydia Polgreen, who says the updated identity “reflects our bold promise to help readers know what’s real and what really matters”.
The homepage has been overhauled, with a focus on a “bold, visceral ‘splash’ image for the day’s top story. All 17 of the international editions will carry the new logo and branding, with a full redesign rolled out for each edition later this year.
- The sun is out, and Best of the Web is here to offer some shade
- Jonathan Castro’s vibrant designs are a realisation of his research and exploration
- Friday Mixtape: top picks from ten years of Field Day
- A retrospective look at Latif Al Ani’s photographs of Iraq’s “golden age”
- Olimpia Zagnoli illustrates How to Eat Spaghetti Like a Lady
- Cost-effective, beautiful shit: an interview with the Deadbeat Club
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Inside Susan Kare’s sketchbooks are the makings of Mac’s graphic interfaces
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris
- Stefan Sagmeister speaks to It's Nice That about The Beauty Project
- Seattle-based illustrator Kelly Bjork depicts languid ladies and neat interiors