• Honda

Let It Shine

Posted by Will Hudson,

‘Everybody wants to be good’ is the tagline to run alongside the latest Honda ad, an epic spot directed by Erik van Wyk and produced by Bouffant through advertising agency Wieden+Kennedy, Amsterdam.

‘Let it Shine’ features a huge grid of the new Honda Insight come alive at night to act as pixels in the worlds largest LED screen. It is a quite incredible animation featuring hugs and kisses, frowns turned into smiles, and general good will, which is all meant to convey people’s inherent wish to be good. Definitely one to watch, everybody will be talking about it.

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.