Sledgehammer

Posted by Alex Bec,

As is becoming something of a regular feature with my Monday morning post, here’s another music video to settle you into your Monday.
Stop frame animation is nothing new to the music video scene these days, but in 1986 we’d had no Maccabees or White Stripes to familiarise ourselves with the medium.

So even more credit should be given to the ground-breaker that was Peter Gabriel’s ‘Sledgehammer’. Hats off to Aardman Animations and Nick Park amongst others.

Ab-300

Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.