This weeks guest post comes from James Groves, Creative Director of the London studio Third Eye Design, who also have studios in Glasgow and New York.
‘We have just launched the global branding, marketing and advertising campaign for Santiago Calatrava’s Chicago Spire.
The 2000 foot, elegantly twisting tower with 150 floors containing 1,200 unique and premium residences will be the tallest exclusively residential building in the world.
The teaser advertising campaign is currently featuring in publications including Vanity Fair, W Magazine, Conde Nast Traveller, and Wallpaper.’
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.