“The hotter the day, the less you pay!”. Fantastic promotional idea from menswear label Social Suicide to celebrate the launch of their new Ganton Street outlet.
Depending on how hot it is in our fair capital this summer, Social Suicide will be offering you the equivalent money off their current SS09 collection, The Beaufort Scale. If it’s 21 degrees on the thermometer, then you get 21% off, if it’s (a miracle) 30 degrees, then 30% off – simple system, beautifully implicated. Whether it’s a scorcher or not, the shop’s well worth a visit and not even London will hit freezing for a little while yet, so you’ve no excuse… Social Suicide, 8 Ganton Street, London, W1F 7QP
- ManvsMachine on its hugely diverse campaign for Air Max Day
- A treasure trove of goodies, it’s Best of the Web!
- Donald Sanger illustrates a grotesque and humorous version of humanity
- Photographer Joshua Osborne takes a closer look at Havana’s male subcultures
- Friday Mixtape: Ghostpoet’s “drum worship mix” for all your percussive needs
- Yann Kebbi’s chaotic pencil drawings depict various forms of catastrophe
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU