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Social Suicide

Posted by Alex Bec,

“The hotter the day, the less you pay!”. Fantastic promotional idea from menswear label Social Suicide to celebrate the launch of their new Ganton Street outlet.

Depending on how hot it is in our fair capital this summer, Social Suicide will be offering you the equivalent money off their current SS09 collection, The Beaufort Scale. If it’s 21 degrees on the thermometer, then you get 21% off, if it’s (a miracle) 30 degrees, then 30% off – simple system, beautifully implicated. Whether it’s a scorcher or not, the shop’s well worth a visit and not even London will hit freezing for a little while yet, so you’ve no excuse… Social Suicide, 8 Ganton Street, London, W1F 7QP

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.