W+K Amsterdam & Theo Watson

Posted by Will Hudson,

Last Friday (4 September) Wieden + Kennedy Amsterdam teamed up with acclaimed video artist Theo Watson and created a unique interactive sand sculpture. Gone are the days of blueprints and artist’s impressions as the event was to launch the beginning of construction for The Filmmuseum’s future premises, and the 6 × 5 meter sculpture replicated the new building, due to open in 2011.


Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.