W+K Amsterdam & Theo Watson
Last Friday (4 September) Wieden + Kennedy Amsterdam teamed up with acclaimed video artist Theo Watson and created a unique interactive sand sculpture. Gone are the days of blueprints and artist’s impressions as the event was to launch the beginning of construction for The Filmmuseum’s future premises, and the 6 × 5 meter sculpture replicated the new building, due to open in 2011.
