• Jl_2
Graphic Design

Which magazines would you save?

Posted by Jeremy Leslie,

As Thursday will see the launch of our second printed publication, we thought it apt that our weekly discussion should deal with a subject very much on our minds.

Jeremy Leslie, founder of the fantastic magCulture knows a thing or two about magazines is asking your opinion on an industry in constant flux through the recession. So, simply, which magazines do you deem worthy for praise and which are destined for the chop? Click through to let us know what you think…

I gave a presentation earlier this year at Colophon2009 about the general state of the magazine industry. The main point was that the discussion about digital replacing print was a distraction from the main issue. Instead of worrying about ‘The End of Print’, magazine makers needed to understand they are part of a major industry that has its ups and downs, and that their recent record of ever-upward sales figures was never going to be sustainable. Sure, the internet presents a challenge and is creating problems in specific areas. Newspapers, listings magazines and other information-based publications are natural targets for digital replacements. But technology has always led publishing in new directions, and many magazines are benefiting from the internet.

A more important factor affecting magazine publishing right now is that for the past fifteen years magazine publishers have seen their earnings through copy sales and advertising income zoom upwards. The result is newsstands packed with more magazines than ever before –there are now 20% more titles on sale in the UK than there were in 1993. Not only is the mainstream magazine market saturated, it suffers from duplication. How many celebrity magazines, woman’s weeklies, men’s monthlies do we need? And things aren’t so much better in the independent sector. How many biannual fashion glossies can we deal with?

So now, after the boom, comes the bust. The round of magazines closures we are seeing will continue as the market recalibrates itself, and I believe that, in place of quantity, quality will come to the fore.

There will less magazines, but they will be better magazines. Which is fine by me. My appreciation of magazines is based on their ability to attract, engage and intrigue, not their ability to make a mint for their publisher. This is less ‘The End of Print’, more ‘The End of Print As We Know It’.

But lets not wait for the publishing companies to decide which magazines should survive and which should be closed. Which would you save? And which would you see go?

Jeremy Leslie is a designer and the founder of magCulture; a blog that celebrates magazine and (occasionally) newspaper design. He has written several books about design and regularly contributes to the design press. www.magculture.com

Comments

12942303567868218 iancaulkett on Mon Sep 28th 2009

It's a bit late now, but one magazine i would have saved is 'The Face'. I also always preferred The Melody Maker to NME, and having picked up a few of the recent NME's i think i can safely say it needs to go, or change! They have had a change of editor, so perhaps all is not lost, but all i see is lazy reviews of an increasingly insular genre of music, all style over substance.

12942303574499016 chrice on Mon Sep 28th 2009

I think those that will dissapear are the straight technology magazines such as MacFormat, PC Pro etc as there is no information in these magazines that isnt available with a quick google search. However broader nerd magazines liek Wired will survive because of its diverse base and its superior content.

I think art/design magazines will have to work alot harder. Ive stopped buying thinks like Creative Review, apart from the Annual, as everything that is in them I've seen on atleast two blogs in the month before.

I think the market will open up alot for more independent magazines that have very specific audiences. The likes of Little White Lies (http://www.littlewhitelies.co.uk) for example.

12942303582465336 spaceape on Mon Sep 28th 2009

I really love the direction some of the niche magazines are going with — namely 'objectifying' themselves; making them more book-like. Something to hold and admire for its tactile qualities, craftsmanship and the amount of work that went into making them. These are the ones that need more attention and care if they are to succeed — or rather survive, not the glossy crap. I mean the market for such titles is over saturated any way.

12942303589184084 pandachops on Mon Sep 28th 2009

Bring back Nova magazine (again) it was wonderful, although with the current fashion blogging trends i doubt it would survive.

12942303595637288 pristyles on Mon Sep 28th 2009

What a brilliant question. Vanity Fair, Surface and Wired are the only ones I subscribe to and read cover to cover, so they're probably the only ones I would personally miss. In terms of bringing titles back from the dead, it would have to be Jack!

12942303602419846 studiogpop on Mon Sep 28th 2009

As mentioned above, it's definitely a growing market for specific based independent magazines and zines/books. I'm not sure if there is an audience that still wants a general overview of everything in magazines anymore. We blog/google for that info. The public demand is for focus on specific areas/information. These items also seem to have a higher standard of creative input, both in terms of written content but also in the design craft. People feel more passionately about their productions - and I believe this carries through to the audience.

We have achieved a great deal of positive success with Turps Banana http://turpsbanana.com after a lot of sweat, blood and tears. Again, a very specific publication... about painting, written by painters. With no backers and NO advertising the going has been tough (financially and mentally) but with issue 7 currently in production we are still happily struggling through. Our savior may actually be that with no advertising income to rely on we haven't had it stripped during the financial downturn - so we keep on going with exactly what we can claw in personally and from subscriptions. Wise? who knows! Working? yes!
More subscribers though... are always very welcome ;)

12942303611184785 RNewmanDesign on Mon Sep 28th 2009

The New Yorker would be #1 to save. And I'd vote for Mojo as my second choice. As for mags to kill: any extraneous Conde Nast mags: Details, Bon Appetit, and any of the US women's mags formerly known as the "Seven Sisters": Redbook, Ladies Home Journal, Better Homes & Gardens.

12942303620599163 rad4ever on Mon Sep 28th 2009

Bring back BMX Action Bike, The Face and the original IFG Jack.
Save anything that has been created with some passion.

12942303628224814 andrefelipe72 on Mon Sep 28th 2009

Just keep MagCulture, STACK, MagNation and etc. alive, and those guys will take care of everything. Things will be continuously changing, we cannot stop the way things move, and those guys will keep us up with the news. Nobody - or anything - can live forever. And that's just fine. All we have to do is to move forwards with the flow. (Although the return of BMX Action would be rad: this mag made me dream a lot when I was a kid).

12942303635898623 ewanbuck on Mon Sep 28th 2009

Karen for the real world, Notebook for women, AJ for style, Eye for design, Grazia for being nosy, Man About Town would be nice and can someone convince Amelia to do another issue?

12942303642878232 beyourguide on Mon Sep 28th 2009

032c, Wired and Fantastic Man are all worthy of praise.

12942303652016275 staceym on Mon Sep 28th 2009

Not entirely on point, but is there maybe a list of available indie magazines that are geared toward modern design and women, or any suggestions? I'm looking for a good one. I did see Stack, love that idea. And I'm looking through mag nation now. Thanks.

12942303658845508 JB_Magazine on Mon Sep 28th 2009

There are at least some titles that are here to stay. I just choose three, so to me it would be the following at the moment: GOOD Magazine for doing good and being so enthusiastic and entertaining with things that really matter, 032c for being exceptional and straight forward, Juxtapoz for the density of great and unique artists.

12942303665768862 mramilnes on Mon Sep 28th 2009

Pop, TANK, Fantastic Man, Wired, Intelligent Life, Wallpaper. The magazine is a beautiful object, something to be treasured and these publications confirm that.

1294230367282937 bradjohns on Mon Sep 28th 2009

Cabinet is a great rag and worth saving. Im also a huge fan of RE:UP which takes many cues I think from Grand Royal which was unfortunately far too short lived and who's return I would most definitely celebrate.

12942303681594274 BryonyHawkhead on Tue Sep 29th 2009

ICON..... and life isnt the same without PolOxygen

12942303689616773 nabilazadi on Tue Sep 29th 2009

A Magazine, Fantastic Man, 032c, Monocle and S Magazine all deserve a mention.

1294230369705879 luiscastellon on Tue Sep 29th 2009

I would save VOGUE france ( specially from 2004-2007 ), Time, National Geographic, Vanity Fair, COLORS ( Toscani times ), Interview and the New Yorker....rest of them I would just use them to go to the loo really

1294230370391559 tomthrilly on Tue Sep 29th 2009

I would like to see Raygun (art directed by David Carson) return. I was too young to get a copy when it was around in the 90s, but it seemed like such a unique publication — each issue with a different style to the last but still with great design integrity.

1294230371915808 thefabricpress on Tue Sep 29th 2009

Jim Bailey's Drum magazine, animated by the courage and talent of Anthony Sampson, Jurgen Schadeberg, Peter Magubane rocked the loudest for me in a most unlikely time and place, the repressed South Africa of the 50s & 60s. It was a true force of nature. The sheer energy of its content blew away any production or design limitation. For editorial design wit nothing will beat the George Lois's Esquire, for intellectual curiosity give me Tina Brown's New Yorker, and with Sunday coffee, the brio and knowingness of Vanity Fair (pre-Gulf War II) was a constant treat.

Today? All my favourite writers, -- Matt Taibbi, Glenn Greenwald, Max Blumenthal, Jeremy Scahill -- are doing their best work online. And as an old leftie, while I can laud the surface wizardry of the likes of Grazia, or New York, the smart type of English Elle, a magazine without a committed social conscience (which is to say 95% of the market) is just not worth the trip to the paper mill.

12942303728198695 chads_eye_view on Wed Sep 30th 2009

ESQUIRE -definitely. Although, I should specify, the UK version. It's nice to see that classic cover design is still alive and well. Well worth subscribing to so you can get the covers without all the text. It's the way God intended it.

12942303734354918 michelmishka on Wed Sep 30th 2009

Save Cabinet! It's a wonderful, magazine-as-wunderkammern publication - always packed with wry academic curios that delight. The London Review of Books could not exist any other way, and it is the most enriching reading.

And also, the obvious support for Monocle, S, Fantastic Man and 032c.

12942303740844362 justincharles on Wed Sep 30th 2009

There have been a lot of great titles mentioned here but imagining a resurrected The Face would be a dream come true.

12942303750117054 iheartfinn on Wed Sep 30th 2009

Little White Lies - beautifully + lovingly designed (by church of london design) film magazine with relevant reviews/content. Am buying two subscriptions this year, one for my mum and one for my best friend, would be gutted to see it go.
I did also have a subscription to Jack years ago (a pseudo lads mag http://www.independent.co.uk/news/media/my-greatest-mistake-james-brown-editor-of-jack-magazine-and-founding-editor-of-loaded-639044.html) and although I am female found it so interesting and nice to look at, even the ladies pages were illustrated nicely, then they collapsed and I got offered a choice of magazines of which I chose Vanity Fair, which was interesting but only because I had just finished reading "How to lose friends and alienate people", I never renewed my subscription. Sorry Graydon.

12942303760372596 socialsuicide on Thu Oct 1st 2009

New Scientist, Private Eye, Economist, Wired & Viz. And for the UK news press - a Nazi-esque pyre (save for the FT... perhaps).

12942303767535334 Thenakedsnail on Thu Oct 1st 2009

WIRED has enriched my life, I hope it never dies!

12942303775442345 RNewmanDesign on Thu Oct 1st 2009

On second thought, Bon Appetit and Details are looking really good these days. Especially Bon Appetit: design director Matthew Lenning is doing a brilliant job. I vote to let them live, and let some more undeserving publications go under....

Posted by Jeremy Leslie

Most Recent: Graphic Design View Archive

  1. Stationary

    Hotel branding can so often be a dowdy affair, as if the design nods to the temporary nature of the building’s inhabitants – something to move on from, rather than to dwell on. So it’s wonderful to see a brave, opulent new identity for the Connaught in London’s Mayfair, designed by The Partners around a stunning new artwork by Kristjana S Williams which now hangs in the hotel.

  2. List

    I was surprised to learn that Amsterdam’s HOAX studio don’t seem to have been on the site before, and faced with their wide-ranging portfolio it was a challenge to focus in on a narrative that made sense. Founders Bram Buijs, Sven Gerhardt and Steven van der Kaaij joined forces based on their “shared love for typography, material and experimentation” and this passion for fresh creative thinking runs throughout their work.

  3. List

    Creating a cohesive identity for a design conference might not seem like such a tall order, but the reality of producing flyers, bags, programmes and that all-important logo mark for an international event isn’t as simple as you might think. For starters there’s an abundance of conferences out there, each with it’s own unique look and feel, so creating visuals that present a point of difference will always pose a challenge; secondly how on earth do you make a talks timetable look exciting?

  4. List

    Boasting PVC-clad bottoms, surreal jazz photography and beautifully-rendered risograph prints of basketball hoops, Shabazz Projects’ homepage certainly offers a well-curated and striking experience. The LA-based publishing platform was founded by Hassan Rahim and Brian Okarski, releasing art, photography and design-focused books and objects, all with a run of 200 or fewer editions. Stand-out pieces include the Various Basketball Hoops risographs, which put a whimsical spin on these often weary-looking monoliths; and Eric Wrenn and Antje Peters’ Jazz photographs, which place instruments against a dramatic plume of smoke. Hassan and Brian say their aim is to “provoke and surprise,” and from the images on their site alone, they’re certainly not letting themselves down.

  5. Hellotalja_kit-list-image

    Many a blue-sky-thinker and envelope-pusher has been extolling the virtues of meditation and mindfulness to pseudo-spiritually swell their business jargon lately. So it’s refreshing when a beautifully branded, creatively-minded product emerges that promises to offer that lucrative “pause from modern life.”

  6. List

    If all the magazines and small publications that used the internet as their subject matter were dumped on your head it’d be curtains for you – there’s bloody loads of them. Some, like Offscreen, deal with the people that make digital culture happen and try to bring these unsung heroes out from behind their screens into the RGB limelight, others, like French publication Nichons – Nous Dans l’Internet (Tits – We In The Internet) are more conceptually-minded, analysing and assessing the social and cultural phenomena brought about by the ubiquity of technology.

  7. Main

    Setting up a design studio and changing your name to a cool pseudonym is a good two-fingers-up to life on the quiet side. Parisian designer Julien Ducourthial decided to make this leap, and now overseas The Jazzist, offering bold, fluoro design work “serving in fields of graphic design, illustration and art direction in digital & printed media.” When Julien emailed us he told us he was inspired by 8-bit imagery and cartoons, which gave us an immediate inkling that we were going to like his work. Anyone looking to commission a great French designer any time soon? Julien is your man.

  8. List

    We haven’t featured Oslo-based studio Heydays on the site for a while but a quick check-in with their portfolio shows they’re still producing top-quality work for an eclectic range of clients. Nöra is a design house based between London and São Paulo which among other things supplied the seats for the World Cup stadia in Brazil. Heydays wanted a look and feel that felt “sophisticated with a stylish twist.” The pointillist type treatment pulls this off neatly and there’s some impressive animated elements you can see below as well. Keep up the great work team Heydays!

  9. List

    When it comes to a trendy commission, a restaurant in east London that serves everything on the bone is right up there. Credit is due then to Burgess Studio, whose identity for the eatery doesn’t take itself too seriously. Built around a nice typographic wordmark and the simple idea of making the all-important bone into a smile, the look and feel rolls out seamlessly across everything from bags to cups, menus to the website. It’s simple, it’s striking and it steers well clear of some kind of terrible hipster overload, all of which is to be very much commended.

  10. List

    It’s been a while since we last checked in with Stockholm-based Bedow studio but there’s a host of new work to enjoy over on their site as ever. I was particularly drawn to their ongoing collaboration with Essem Design, “a Swedish manufacturer of artisanal hallway interiors.” Bedow used a refreshingly straightforward way in to what might seem like rather a niche product, building an identity around the Swedish words for “hello” and “goodbye” – the utterances most commonly heard in a hallway.

  11. List

    Producing graphic collateral for one of the world’s largest international contemporary art fairs is a brief that would have some graphic design studios quaking in their boots, but when London-based Studio Frith was approached by Frieze Art Fair they accepted with relish.

  12. List

    “Churn out” always sounds like a derisive expression when referring to exceptional creative work, but the prolific nature of some studios means it’s the only one I like to use use to conjure up the relentless mechanical precision with which these studios proceed – and I definitely don’t mean it derisively. And so to Praline, the products of whose churning we’re here to admire.

  13. List

    For graphic design types, the opportunity to run wild with a printer’s various techniques is pretty much the dream brief, and Mexican agency Anagrama have well and truly lived that dream. They were one of seven agencies studios invited to create a notebook with Imprimerie du Marais, and they were given free rein to experiment with effects like hot foil stamping, microembossing, silk screening and sewn binding.