• Jl_2
Graphic Design

Which magazines would you save?

Posted by Jeremy Leslie,

As Thursday will see the launch of our second printed publication, we thought it apt that our weekly discussion should deal with a subject very much on our minds.

Jeremy Leslie, founder of the fantastic magCulture knows a thing or two about magazines is asking your opinion on an industry in constant flux through the recession. So, simply, which magazines do you deem worthy for praise and which are destined for the chop? Click through to let us know what you think…

I gave a presentation earlier this year at Colophon2009 about the general state of the magazine industry. The main point was that the discussion about digital replacing print was a distraction from the main issue. Instead of worrying about ‘The End of Print’, magazine makers needed to understand they are part of a major industry that has its ups and downs, and that their recent record of ever-upward sales figures was never going to be sustainable. Sure, the internet presents a challenge and is creating problems in specific areas. Newspapers, listings magazines and other information-based publications are natural targets for digital replacements. But technology has always led publishing in new directions, and many magazines are benefiting from the internet.

A more important factor affecting magazine publishing right now is that for the past fifteen years magazine publishers have seen their earnings through copy sales and advertising income zoom upwards. The result is newsstands packed with more magazines than ever before –there are now 20% more titles on sale in the UK than there were in 1993. Not only is the mainstream magazine market saturated, it suffers from duplication. How many celebrity magazines, woman’s weeklies, men’s monthlies do we need? And things aren’t so much better in the independent sector. How many biannual fashion glossies can we deal with?

So now, after the boom, comes the bust. The round of magazines closures we are seeing will continue as the market recalibrates itself, and I believe that, in place of quantity, quality will come to the fore.

There will less magazines, but they will be better magazines. Which is fine by me. My appreciation of magazines is based on their ability to attract, engage and intrigue, not their ability to make a mint for their publisher. This is less ‘The End of Print’, more ‘The End of Print As We Know It’.

But lets not wait for the publishing companies to decide which magazines should survive and which should be closed. Which would you save? And which would you see go?

Jeremy Leslie is a designer and the founder of magCulture; a blog that celebrates magazine and (occasionally) newspaper design. He has written several books about design and regularly contributes to the design press. www.magculture.com

Comments

12942303567868218 iancaulkett on Mon Sep 28th 2009

It's a bit late now, but one magazine i would have saved is 'The Face'. I also always preferred The Melody Maker to NME, and having picked up a few of the recent NME's i think i can safely say it needs to go, or change! They have had a change of editor, so perhaps all is not lost, but all i see is lazy reviews of an increasingly insular genre of music, all style over substance.

12942303574499016 chrice on Mon Sep 28th 2009

I think those that will dissapear are the straight technology magazines such as MacFormat, PC Pro etc as there is no information in these magazines that isnt available with a quick google search. However broader nerd magazines liek Wired will survive because of its diverse base and its superior content.

I think art/design magazines will have to work alot harder. Ive stopped buying thinks like Creative Review, apart from the Annual, as everything that is in them I've seen on atleast two blogs in the month before.

I think the market will open up alot for more independent magazines that have very specific audiences. The likes of Little White Lies (http://www.littlewhitelies.co.uk) for example.

12942303582465336 spaceape on Mon Sep 28th 2009

I really love the direction some of the niche magazines are going with — namely 'objectifying' themselves; making them more book-like. Something to hold and admire for its tactile qualities, craftsmanship and the amount of work that went into making them. These are the ones that need more attention and care if they are to succeed — or rather survive, not the glossy crap. I mean the market for such titles is over saturated any way.

12942303589184084 pandachops on Mon Sep 28th 2009

Bring back Nova magazine (again) it was wonderful, although with the current fashion blogging trends i doubt it would survive.

12942303595637288 pristyles on Mon Sep 28th 2009

What a brilliant question. Vanity Fair, Surface and Wired are the only ones I subscribe to and read cover to cover, so they're probably the only ones I would personally miss. In terms of bringing titles back from the dead, it would have to be Jack!

12942303602419846 studiogpop on Mon Sep 28th 2009

As mentioned above, it's definitely a growing market for specific based independent magazines and zines/books. I'm not sure if there is an audience that still wants a general overview of everything in magazines anymore. We blog/google for that info. The public demand is for focus on specific areas/information. These items also seem to have a higher standard of creative input, both in terms of written content but also in the design craft. People feel more passionately about their productions - and I believe this carries through to the audience.

We have achieved a great deal of positive success with Turps Banana http://turpsbanana.com after a lot of sweat, blood and tears. Again, a very specific publication... about painting, written by painters. With no backers and NO advertising the going has been tough (financially and mentally) but with issue 7 currently in production we are still happily struggling through. Our savior may actually be that with no advertising income to rely on we haven't had it stripped during the financial downturn - so we keep on going with exactly what we can claw in personally and from subscriptions. Wise? who knows! Working? yes!
More subscribers though... are always very welcome ;)

12942303611184785 RNewmanDesign on Mon Sep 28th 2009

The New Yorker would be #1 to save. And I'd vote for Mojo as my second choice. As for mags to kill: any extraneous Conde Nast mags: Details, Bon Appetit, and any of the US women's mags formerly known as the "Seven Sisters": Redbook, Ladies Home Journal, Better Homes & Gardens.

12942303620599163 rad4ever on Mon Sep 28th 2009

Bring back BMX Action Bike, The Face and the original IFG Jack.
Save anything that has been created with some passion.

12942303628224814 andrefelipe72 on Mon Sep 28th 2009

Just keep MagCulture, STACK, MagNation and etc. alive, and those guys will take care of everything. Things will be continuously changing, we cannot stop the way things move, and those guys will keep us up with the news. Nobody - or anything - can live forever. And that's just fine. All we have to do is to move forwards with the flow. (Although the return of BMX Action would be rad: this mag made me dream a lot when I was a kid).

12942303635898623 ewanbuck on Mon Sep 28th 2009

Karen for the real world, Notebook for women, AJ for style, Eye for design, Grazia for being nosy, Man About Town would be nice and can someone convince Amelia to do another issue?

12942303642878232 beyourguide on Mon Sep 28th 2009

032c, Wired and Fantastic Man are all worthy of praise.

12942303652016275 staceym on Mon Sep 28th 2009

Not entirely on point, but is there maybe a list of available indie magazines that are geared toward modern design and women, or any suggestions? I'm looking for a good one. I did see Stack, love that idea. And I'm looking through mag nation now. Thanks.

12942303658845508 JB_Magazine on Mon Sep 28th 2009

There are at least some titles that are here to stay. I just choose three, so to me it would be the following at the moment: GOOD Magazine for doing good and being so enthusiastic and entertaining with things that really matter, 032c for being exceptional and straight forward, Juxtapoz for the density of great and unique artists.

12942303665768862 mramilnes on Mon Sep 28th 2009

Pop, TANK, Fantastic Man, Wired, Intelligent Life, Wallpaper. The magazine is a beautiful object, something to be treasured and these publications confirm that.

1294230367282937 bradjohns on Mon Sep 28th 2009

Cabinet is a great rag and worth saving. Im also a huge fan of RE:UP which takes many cues I think from Grand Royal which was unfortunately far too short lived and who's return I would most definitely celebrate.

12942303681594274 BryonyHawkhead on Tue Sep 29th 2009

ICON..... and life isnt the same without PolOxygen

12942303689616773 nabilazadi on Tue Sep 29th 2009

A Magazine, Fantastic Man, 032c, Monocle and S Magazine all deserve a mention.

1294230369705879 luiscastellon on Tue Sep 29th 2009

I would save VOGUE france ( specially from 2004-2007 ), Time, National Geographic, Vanity Fair, COLORS ( Toscani times ), Interview and the New Yorker....rest of them I would just use them to go to the loo really

1294230370391559 tomthrilly on Tue Sep 29th 2009

I would like to see Raygun (art directed by David Carson) return. I was too young to get a copy when it was around in the 90s, but it seemed like such a unique publication — each issue with a different style to the last but still with great design integrity.

1294230371915808 thefabricpress on Tue Sep 29th 2009

Jim Bailey's Drum magazine, animated by the courage and talent of Anthony Sampson, Jurgen Schadeberg, Peter Magubane rocked the loudest for me in a most unlikely time and place, the repressed South Africa of the 50s & 60s. It was a true force of nature. The sheer energy of its content blew away any production or design limitation. For editorial design wit nothing will beat the George Lois's Esquire, for intellectual curiosity give me Tina Brown's New Yorker, and with Sunday coffee, the brio and knowingness of Vanity Fair (pre-Gulf War II) was a constant treat.

Today? All my favourite writers, -- Matt Taibbi, Glenn Greenwald, Max Blumenthal, Jeremy Scahill -- are doing their best work online. And as an old leftie, while I can laud the surface wizardry of the likes of Grazia, or New York, the smart type of English Elle, a magazine without a committed social conscience (which is to say 95% of the market) is just not worth the trip to the paper mill.

12942303728198695 chads_eye_view on Wed Sep 30th 2009

ESQUIRE -definitely. Although, I should specify, the UK version. It's nice to see that classic cover design is still alive and well. Well worth subscribing to so you can get the covers without all the text. It's the way God intended it.

12942303734354918 michelmishka on Wed Sep 30th 2009

Save Cabinet! It's a wonderful, magazine-as-wunderkammern publication - always packed with wry academic curios that delight. The London Review of Books could not exist any other way, and it is the most enriching reading.

And also, the obvious support for Monocle, S, Fantastic Man and 032c.

12942303740844362 justincharles on Wed Sep 30th 2009

There have been a lot of great titles mentioned here but imagining a resurrected The Face would be a dream come true.

12942303750117054 iheartfinn on Wed Sep 30th 2009

Little White Lies - beautifully + lovingly designed (by church of london design) film magazine with relevant reviews/content. Am buying two subscriptions this year, one for my mum and one for my best friend, would be gutted to see it go.
I did also have a subscription to Jack years ago (a pseudo lads mag http://www.independent.co.uk/news/media/my-greatest-mistake-james-brown-editor-of-jack-magazine-and-founding-editor-of-loaded-639044.html) and although I am female found it so interesting and nice to look at, even the ladies pages were illustrated nicely, then they collapsed and I got offered a choice of magazines of which I chose Vanity Fair, which was interesting but only because I had just finished reading "How to lose friends and alienate people", I never renewed my subscription. Sorry Graydon.

12942303760372596 socialsuicide on Thu Oct 1st 2009

New Scientist, Private Eye, Economist, Wired & Viz. And for the UK news press - a Nazi-esque pyre (save for the FT... perhaps).

12942303767535334 Thenakedsnail on Thu Oct 1st 2009

WIRED has enriched my life, I hope it never dies!

12942303775442345 RNewmanDesign on Thu Oct 1st 2009

On second thought, Bon Appetit and Details are looking really good these days. Especially Bon Appetit: design director Matthew Lenning is doing a brilliant job. I vote to let them live, and let some more undeserving publications go under....

Posted by Jeremy Leslie

Most Recent: Graphic Design View Archive

  1. Main1_10.13.57

    Kit Russell’s Flatland poster isn’t just any old poster, oh no – it’s a poster that can be turned into a sphere. Or a sphere that can be turned into a poster. Recent illustration graduate Kit has also created a poster that morphs into a square, and the pair are an imaginative interaction with Edwin A. Abbott’s 1884 novel Flatland. Subtitled A Romance of Many Dimensions and written under the pseudonym “A Square”, Abbott’s tale is a social satire commenting on the hierarchy of Victorian society. The narrator – a square – lives in a two-dimensional world where he is visited by a sphere and convinced of the existence of another world, a three-dimensional world. Sadly, no-one else in Flatland will believe Spaceland exists and Square is ignobly dunked in the slammer. Lewis Carroll meets M.C. Escher and the Mr Men, if you will.

  2. Feixen-list

    It’s been almost two years since we officially checked in with Swiss poster maestro Felix Pfäffli – although of course we’ve been keeping an eye on a few of his side projects and collaborations with his brother Mathis. As ever he’s kept up with the challenging task of delivering poster after glorious poster for Südpol’s cultural events (every one’s a bloody winner) but he’s also branched out into educational activities in LA and started to experiment with moving type. His recent work for Wired shows his usual bold, graphic language translated into flowing organic forms, maintaining that trademark Feixen feel but through a dynamic moving medium.

  3. Main3

    An old soul such as myself appreciates when modern-day designers and illustrators go out of their way to make something look like it fell out of a cardboard box that hasn’t been opened since 1972. When I first came across SEEN I was convinced it was a whole group of people, but it turns out it’s just one really talented guy called Rob Carmichael. He alone is responsible for creating some of the best album artwork around at the moment.

  4. List

    I have heard it said that the New York graphic design scene is more splintered and less cohesive than its London counterpart, but the Image of The Studio initiative we covered last year was a fascinating way of bringing together more than 75 NYC studios to compare and contrast the way they each work. It also became a great resource to discover designers we didn’t know that much about, and with each studio commissioned to create something original that reflected their philosophy and aesthetic, it provided a great way into the New York scene.

  5. List

    German design studio Hort prides itself on being an “unconventional working environment” and a “place where work and play can be said in the same sentence.” In this video by Analog Mensch Digital, Hort’s much-loved creator Eike Konig talks about their work and ethos whilst rolling paint and printing a poster. The camera wanders about the studio past leaning bikes and big white desks, scrolling up bookcases and dwelling on the Anthony Burrill posters gracing the walls. Eike is always worth listening to, whether he’s musing on the differences between international and German clients, traditional and digital work and the morals of design. He says: “Visual language is a strong language. We have responsibility in the use of this power.”

  6. List

    It seems that Jacob Klein and Nathan Cowen are incapable of turning out a dud project. From their humble beginnings as a meticulously curated stream of stunning imagery to their present guise as multi-faceted design and art direction agency, the Haw-Lin boys just keep on coming up with the goods. This might not seem surprising to devotees of their original Haw-Lin blog, but it’s surprising how often arbiters of style lack substance. Not so for these boys; their fanatical eye for detail goes beyond simple aesthetic curation, extending into a portfolio of capsule collections for fashion brands, editorial shoots for the most erudite magazines and immaculate lookbooks that manage to add depth and pace to publications that can often be painfully bland.

  7. List

    I always think that creating the identity for a design conference is one of the most thankless commissions around – all those attendees ready, willing and able to offer informed and immediate feedback. So when we see it done well it only seems to right to give credit where it’s due, and Build did a fine job for this year’s TypeCon gathering.

  8. List_copy

    In the introduction to his exceptional new Erik Spiekermann monograph, Johannes Erler sums up “Spiekermann in two sentences” by way of this quotation: “I’m totally chaotic. I’m so untogether, my left leg doesn’t even know what my right leg is doing. I need order. I need systems. I don’t really do anything without a design grid.”

  9. List_2

    Their website is a combination of fluorescent colours, textures, media and effects so hectic that you can’t help but surrender yourself to it, but it’d be foolish to assume The Royal Studio’s design work is as chaotic as it appears. Behind the madness is a method which elevates their vibrant, contemporary design beyond the realms of trendy and into something actually very interesting, whether it’s an Honest Manifesto which claims that “everyone loves titles and captions” but they “don’t give a fuck about content” (repeated to fill) or a very well-executed poster advertising the studio’s 15-day tour around cities including Zagreb, Ljubljana, Dijon and Porto. The fact remains that Portugal-based Royal Studio are taking conventional graphic design and turning it on its head to see what happens, and we’re really enjoying admiring the results.

  10. List

    Of all the design disciplines, typography is almost certainly the least sexy. But Dan Rhatigan is one of the people who is able to talk about type in an engaging, and very human way. Earlier this year the Monotype type director worked with Grey London on Ryman Eco, described as “the world’s most beautiful sustainable font,” as it uses 33% less ink than the likes of Arial, Times New Roman, Georgia and Verdana.

  11. Tumblr_n4iq1a8swj1qdf776o1_1280

    Anyone you know a downright sourpuss? Treat ‘em to a link to work by Hungarian designer Anna Kövecses. Here at It’s Nice That we give high praise to work that is candy-coloured and cute – as long as it never falls under the tasselled umbrella of “twee.” Anna’s work is a perfect example of that as beneath the childish exterior lies a wealth of design knowledge and style.

  12. List

    In the year-and-a-half since we first featured Belgian designer Vincent Vrints on the site his fortunes have risen with the quality of his work. We were always enamoured with his canny ability to create aesthetically astounding imagery and merge it with equally appealing layouts, but he’s refined his process and embraced some new digital techniques resulting in a portfolio that floats between the retro and the ultra futuristic.

  13. Main8

    Google Jack Kerouac’s The Dharma Bums and almost every book cover design that appears either depicts someone hitchhiking or it has the aesthetic of a grotty travel diary of someone who’s been “finding themselves” along a motorway for a month or two too long. Kerouac’s novels don’t even need covers, right? They’re stand-alone pieces of literary genius. Big applause is needed then for Copenhagen designer Torsten Lindsø Andersen who has taken the rulebook of second-rate Kerouac book design and thrown it out the train window on to the track where it belongs. These ambient, sterile designs he’s proposed for the author’s back catalogue are the perfect fit to the words within: weird, unpredictable, drunk and unique.