• Exactuludes


Posted by Will Hudson,

Rotterdam based photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since October 1994 on Exactitudes (a contraction of exact and attitude). Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 14 years. These include, among others #18 Mohawks (Rotterdam 1998), #90 Geeks (London 2008) and #105 Flexmanagers (Rotterdam/Paris 2008).


Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.