Oh my word. Someone hand me some hyperbole, because without it I’m never going to get close to describing how much I like this video. From the mind of Japanese director Koichiro Tsujikawa, here is a flamboyant execution of a undeniably mesmerising concept.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.