Oh my word. Someone hand me some hyperbole, because without it I’m never going to get close to describing how much I like this video. From the mind of Japanese director Koichiro Tsujikawa, here is a flamboyant execution of a undeniably mesmerising concept.
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Alex is the CEO of It’s Nice That. He oversees the commercial side of It’s Nice That, Creative Lives in Progress and If You Could Jobs.