Very slow on the uptake here as this did the rounds a week or so ago. Not sure why it took me so long to get round to watch this new Puma Lift ad, if you haven’t seen it yet it’s well worth it. Also worth checking out is the print campaign that runs alongside it.
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.