• Plug

Min-Kyu Choi

Posted by Alex Bec,

Last night the announcement was made that recent RCA graduate Min-Kyu Choi was the winner of the prestigious Designs of the Year award 2010. His folding plug is an inspired piece of user-aware thinking, and a truly deserved winner of the accolade. We covered the plug in our recent look at the Product category, so pictured in celebration are a few of the process sketches that you may not have had the pleasure of yet…


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.