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With the World Cup only weeks away it was always expected that the big gun’s would launch an ad campaign to end all ad campaigns and Nike and Wieden + Kenedy might have just done it.

‘Write the Future’ is an epic three minute long advert featuring a series of Nike footballers in their search for that one moment that can bring glory or failure. With cameos from Kobe Bryant, Homer Simpson and Wayne Rooney’s beard this is the ad that everyone will be talking about this summer.