Nike: Write The Future

Posted by Will Hudson,

With the World Cup only weeks away it was always expected that the big gun’s would launch an ad campaign to end all ad campaigns and Nike and Wieden + Kenedy might have just done it.

‘Write the Future’ is an epic three minute long advert featuring a series of Nike footballers in their search for that one moment that can bring glory or failure. With cameos from Kobe Bryant, Homer Simpson and Wayne Rooney’s beard this is the ad that everyone will be talking about this summer.


Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.