• Savethebeach

HA Schult: Save The Beach

Posted by Alex Bec,

There’s more than enough attention on the state of the world’s coastal regions at the moment, and Save the Beach continues the focus. An initiative started by Corona beer to raise awareness to the amount of rubbish being washed up on our shores, they’ve taken the only logical alert – to build a hotel on the shore out of the waste.

It’s doors were swung open last week in Rome and it’s anything but throw-away in concept and execution, thanks to German ‘action’ artist HA Schult.

Ab-300

Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.