• Fallroom_l
  • Fallroom_r
  • Art_and_design
  • Blanc
  • Book_
  • Brazil
  • Bookface
  • Kidsalphabet_nam
  • Luka
  • Nam
  • Nam_neo2_85_2
  • Nam_neo2_85_3
Graphic Design

Nam

Posted by Alex Bec,

Japanese collective Nam might not be the most household name to many of our readers, which is why I was so interested to give them the pedestal their work deserves. A combination of fantastically staged photography and astute graphic design make for one of the most exciting bodies of work I’ve seen for a very long time. In their own words, “We generally make images with a fantastic atmosphere”, I couldn’t agree more – and click through to browse through a selection of images that are really very special.

Hello guys, for our readers who may not be familiar with Nam’s work, can you tell us a little bit about what you do?

Nakazawa: Hello! We are Nam, a graphic / art collective based in Tokyo. Our work is a blend of both graphic design and photography. We don’t regulate ourselves with any genres or expression methods because we want to challenge to various methodologies. We generally make images with a fantastic atmosphere.

Why did you decide to form Nam?

Nakazawa: Nam was originally formed by the photographer Hiroshi Manaka and myself. However, as we started doing more work, we realised that we could not complete everything we wanted to do just by ourselves. As we continued, creatives who support our experimental methodology have increased and here we are with the present system.

Nam is a collective with ten separate creatives – does it get tricky to keep a succinct message with so many different people and thoughts?

Nakazawa: Since each member plays his/her role, there are no problems with not being able to control different opinions. I provide the photographer with the basic theme and idea first, then we talk about how to realize it. When an idea is formulated, we then talk about it with all the members and try to expand what we are trying to create. I don’t set tan end execution at first because I want to collect as many opinions as possible. If a good idea popped out at the shoot, we will embrace that, even if it’s not what we initially had planned

Do you think your work is particularly influenced from being in Tokyo?

Nakazawa: There is no direct influence on the production itself but I think there is a strong influence on my desire to create work. Tokyo may seem like an energetic city with loads of information to take in, however it seems to me that in Tokyo, nothing is actually happening because the energy in the city has very few ways to get out – there’s no dynamic circulation. This is why I thought it would be interesting to express fantastic worlds by using spaces in Tokyo, an uninteresting venue, and banal objects. It is a little paradoxical but Tokyo is an important city for us and our work in that way.

Ab-300

Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.

Most Recent: Graphic Design View Archive

  1. Emptyfilmposters-itsnicethat-list

    Sure this isn’t the kind of thing we usually post, but the sun’s all blazing and glorious outside our windows today, so we thought we’d be kind and give you something to stare at for the next few hours until it’s time to make your way to the closest beer garden available. You know what these images are don’t you? They’re iconic film posters with all traces of branding and characters removed – the bench without Forrest, a sunset with Simba removed and a deep blue sub-aquatic fade that’s one shark short of of a multi-million dollar blockbuster franchise. These posters are the result of hours of hard photoshopping by French art director Madani Bendjellal, and for making our afternoon pass that little bit faster we owe him our thanks. Thanks!

  2. Faber-modern-classics-itsnicethat-.list

    A couple of months ago, we spoke to a number of book designers about whether they felt you had to read a book to design its cover. Whichever camp you sit in, it’s clear that with something as powerful and evocative as a piece of literature, summing up complex and emotive ideas in a single cover is no mean feat, so we were keen to hear more about how the process worked when designing for Faber’s new series of modern classics. The series launches this week with ten books including Look Back in Anger by John Osborne, Ariel by Sylvia Plath, TS Eliot’s Selected Poems and Self-Help by Lorrie Moore. A further six titles are to be released in June.

  3. Production-type-itsnicethat-list

    It seems to me that half the job when you work at a type foundry is finding the best way to showcase your wares. In an industry now bubbling with interactive websites, weird apps and even the occasional trailer, typeface specimens are an old fashioned means, but as Paris-based digital foundry Production Type proves, they’re often the best.

  4. I-give-an-xpentagram-itsnicethatlist

    Where an “x” was once a kiss, it’s now something rather different – a mark that signifies your voice in the election. This little but very powerful symbol is at the heart of a new non-partisan project by Pentagram, I Give an X, which saw Marina Willer and the team create hundreds of different x marks which they hope people will use as their online profile picture.

  5. Wardheirwegh_itsnicethat-list

    Some graphic design projects seem straightforward; a lovely foil, and Bob’s your uncle! Others demand a bit more attention, however, and for those we call in the likes of Ward Heirwegh. Based in Antwerp, Ward specialises in design for exhibitions, translating complex, abstract concepts into coherent, understandable printed accompaniments. In my opinion this branch of design requires a very specific and quite elusive skill for compressing and transforming information.

  6. Hightide-itsnicethat-list

    If there’s one thing New York design studio High Tide knows well, it’s how to brand a luxury startup. Danny Miller and his team have worked with brands like Warby Parker since they were just a glint in the lens of their founder’s spectacles, then subsequently with all manner of high-flying fashion brands. As a rule they opt for effortless minimalism, but the selection of work below demonstrates the studio’s tailored approach to every new client they take on, whether it’s footwear or fragrance they’re peddling.

  7. List-innocent-sorcerers-image006

    Posters for Polish film never fail to excite; the strange, b-movie quality they have, the bold cut-and-paste aesthetic and the unabashed melodrama make them utterly captivating. So it’s always exciting when Kinoteka Festival rolls around in London, not just to have a chance to see the movies the posters promote, but because of the ace satellite shows of Polish cinema visual ephemera. This year, the festival boasts an exhibition of posters for director Andrzej Wajda’s films. As well as work by Polish artists, international designers such as Peter Strausfeld, Dominique Guillotin, Otto Kummert, Milan Grygar and Erhard Grutter all have posters on show. It’s a gorgeous spread of work, all on loan from the archives of the Film Museum in Lódź.

  8. List-respect_byd_ad-itsnicethat

    D&AD has commissioned a rather playful campaign to promote 2015’s Judging Week, created by design agency The Oldham Goddard Experience and illustrator Marion Deuchars. Marion’s signature off-kilter typographic approach makes a great counterpart to the instantly recognisable black and yellow of the D&AD brand, used across a number of tongue-in-cheek slogans. All in all, it’s a simple, smart and effective solution to what must be a rather daunting brief.

  9. Milton-list

    “I knew that I was obsessed with drawing as a child, and that it was a source of my greatest pleasure. There was nothing else I would prefer doing than drawing. Actually that is persistent to this very day.” So begins The New York Times’ short film looking at the spectacular life and career of Milton Glaser, and if this wonderful clip doesn’t restore your faith in design (and in the same amount of time you’d spend making a coffee, too!) then I don’t know what will.

  10. Atelier25-vagamodes-itsnicethat-list

    Sunny graphic design for a bright Monday morning? Consider it done. Atelier 25 are a Parisian pair of designers – Capucine Merkenbrack Tercé and Chloe – making work for cultural institutes, festivals, record labels and publishers; always with an emphasis on strong conceptual foundations. The duo take a hands-on approach to their practice, often working in physical media instead of heading straight to the computer. This leads to some seriously tactile results and projects often bear the marks of the process that spawned them. This is particularly true in their work for Vagamondes festival, where a moiré of intersecting diagonals is layered colour by colour, highlighting the physical process of lithographic printing.

  11. Cooperhewitt-howposterswork-itsnicethat-list

    We feature a fair amount of poster deign here on It’s Nice That but in the pell-mell rush for aesthetic appreciation it’s rare to take time out to consider how this particular design discipline works. Luckily the Cooper Hewitt Museum in New York has forced our hand with its new show How Posters Work. Displaying 125 of the museum’s 4,000-strong collection, the aim of the exhibition is to illustrate how poster designers go about maximising the potential of the medium.

  12. Secret7-itsnicethat-list

    The annual Secret 7” show is always eagerly anticipated and this year’s exhibition – which opens today at Somerset House in London – looks like it lives up to our high expectations once again. The brainchild of Kevin King, the format’s success is tied to its simplicity with seven tracks from seven well-known musicians offered up to creatives from around the world. This year’s songs include Underworld’s Born Slippy, Peter Gabriel’s Sledgehammer, The Rolling Stones’ Dead Flowers and St Vincent’s Digital Witness and the artists and designers taking part range from big names to young talents. For the time being whose sleeve is whose is kept under wraps, but we’ve spotted a few styles that we can immediately identify. After the show all the sleeves will be sold off for the same price with proceeds going to music therapy charity Nordoff Robbins.

  13. List

    South Korean creative Bohuy Kim splits his time between filmmaking and graphic design. Having trained in film, TV and media at the Sungkyunkwan university in Seoul he’s now the proprietor of his own studio, Printlab where he produces visually arresting work for the likes of Samsung, KIA and local creative enterprises. His impressive portfolio is the result of “rigorous creative exploration,” and, let’s face it, a great sense of colour.