• Bonington_gallery_promotion_5_
  • Bonington_gallery_promotion_6_
  • Bonington_gallery_identity_0_
  • Bonington_gallery_identity_1_
  • Bonington_gallery_identity_2_
  • Bonington_gallery_identity_3_
  • Bonington_gallery_identity_4_
  • Bonington_gallery_identity_5_
  • Bonington_gallery_promotion_0_
  • Bonington_gallery_promotion_1_
  • Bonington_gallery_promotion_2_
  • Bonington_gallery_promotion_3_
  • Bonington_gallery_promotion_4_
  • Revealed_anti_cctv_campaign_1_
  • Revealed_anti_cctv_campaign_2_
  • Revealed_anti_cctv_campaign_3_
  • Revealed_anti_cctv_campaign_6_
  • Revealed_anti_cctv_campaign_4_
  • Revealed_anti_cctv_campaign_5_
Graphic Design

Graduates 2010: William Cottam

Posted by Will Hudson,

William Cottam recently graduated from Nottingham Trent University after studying at Camberwell College of the Arts on the FdA Design Practice. On completing the FdA he decided it was time to move away from London to experience something new. While studying in Nottingham he developed his design work with a keen interest in typography, publications and branding.

Aside from graphic design Will enjoys playing hockey – for the past three years he’s been playing on an international level for Italy!

What did you want to be when you were growing up?

For some reason I have this memory of wanting to be an LAPD cop, although I probably would of had to settle on being your typical London policeman, which suddenly doesn’t sound as exciting. I have a feeling this all started out when I was about seven or eight and I used to watch Keanu Reeves achieve the impossible in Speed. When the not-so-great Speed 2 came along a few years later, the dream was ruined.

In reflection, how bad was your work in first year?

My first year was slightly different, in that it was an intensive FdA course and not as laid back and experimental as I had imagined. Coming straight from A levels it felt a bit like I had been thrown in at the deep end, but on the upside it meant I learnt about design a lot quicker than I would have. Overall I’d say there are one or two projects that I’m pretty happy with but the rest will remain gathering dust under my bed.

If you could show a piece of your folio to one person, what piece would you choose, and who would you show it to?

I’d show Jeff Koons my Bonington Gallery Identity and Promotion and see if he approved, seeing as the majority of the content is based on him.

If you had your own studio/business, who would you employ/share it with and why?

I would share a studio with the guys I met at Nottingham Trent over the past two years. We all have our separate talents be it in print, animation, branding or advertising so it would make up an intriguing multi disciplinary studio. Our collaborations over the years haven’t turned out too bad either.

If you’ve got any left, what will you spend the last of your student loan on?

My mum ended up being my student loan, and although she was generous, that money has almost all dried up. I probably have just about enough to buy a few bottles of Magners, a disposable barbeque and some sausages. What better way to enjoy the good weather.

Where will we find you in 12 months?

That sounds like a long way away but hopefully by then I would have settled down in a design studio somewhere in London. Although I would consider working abroad if the opportunity came about.

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. List

    In the October of 2013 Braulio Amado spent (maybe) millions of dollars putting together an elaborate and comprehensive promotional video to sell himself to the graphic design community at large. He wanted commissions, he wanted collaborations, he wanted access to the megabucks – plus he shot actual bullets from his hands at the end.

  2. List

    My colleague Liv Siddall memorably ranted about al fresco cinemas a few weeks back but the FILM4 Summer Screen at Somerset House is undoubtedly one of the best, combining excellent programme curation with genuinely stunning surroundings. It might even escape the Siddall wrath.

  3. List

    I’ve got a confession to make; I’ve posted quite a few people recently that I discovered on the website of a Dutch Risograph studio called Vinex Pers. Viktor Hachmang created their identity and they count some of my favourite illustrators as clients. Their website is packed full of exciting work from fantastic creative talents and I’d like to show you just one more.

  4. List

    In the past couple of weeks we’ve looked at why Shillington College was founded to offer a different kind of graphic design education and heard from some of the teachers at Shillington campuses around the world about how they make this happen in practice.

  5. List

    It’s been a couple of years since we last featured Melbourne-based studio A Friend of Mine so the launch of their brand new website was the perfect chance to celebrate their talents again. Suzy Tuxen and her team were commissioned by new art and design fair Supergraph to create a “strong, industrial and friendly” identity and needed a graphic solution that stood on its own two feet without overshadowing the creative work featured at the event.

  6. List

    This year for the first time ever Istanbul is to be included in the Venice Architecture Biennale, and will showcase the work of five contemporary Turkish artists as curated by Murat Tabanlıoğlu. So how do you go about celebrating your country’s participation in one of the greatest celebrations of architecture? If you’re anything like graphic design studio Future Anecdotes Istanbul, you put together a glorious identity and accompanying publication to celebrate the event.

  7. List

    Marcello Velho is one of a school of graphic artists subverting the forms of internet art that we’re becoming used to seeing, and doing something completely unanticipated with them. His abstract compositions are experimental and ambiguous, but that’s exactly what makes them exciting. He’s a pretty dab hand at design too, working on magazine covers, art directing features and just generally applying his magic touch wherever it’s needed. It’s only a matter of time until a global fashion brand with a wildly cool following happens upon his work and immediately has him applying his learned eye to look books, textile design and event invitations. Just for the record though, we got here first, yeah?

  8. List

    Behold! Dutch illustrator and designer Julian Sirre has a portfolio packed to the gunnels with beautiful futuristic design. His posters and prints take inspiration from 1980s sci-fi, Japanese printmaking and superhero comics, all amalgamated into a wholly unique visual language. He’s worked for Dutch science fiction magazines, London venues and a variety of extraordinary exhibitions including a group show with Jordy Van Den Niewendijk, Viktor Hachmang and Robin van Wijk – all exceptionally cool dudes.

  9. List

    Battersea Power Station is one of my favourite buildings in London (you can add that to the list of things-you-don’t-care-about-which-I-tell-you-anyway-in-these-posts if you like). Anyway this summer it’s hosting the Everyman Cinema and east London’s Bread Collective was brought in to create the branding and hand-paint all the on-site signage. Bread has previous experience when it comes to large scale design work that packs a personality-filled punch and it’s great to see them unleash their talents on such a famous landmark. The bright and lively visuals juxtapose neatly with their industrial surroundings and there’s a consistency that ties the site together without feeling sterile.

  10. List

    My favourite thing about Paris-based design studio Twice is that they continually combine texture and colour in such a way that I’m practically banging my hands into my computer screen with wanting to hold their publications in my hands. That’s the trouble with tactility – it’s not practical – but that shouldn’t mean designers abandon it altogether in favour of a wipe-clean, stark, sterile aesthetic that makes us lose all hope in print.

  11. List

    I was lucky enough to visit Istanbul for its inaugural design biennale back in 2012 and although I was blown away by its creative scene, I didn’t come across too much graphic design. Rummaging through Studio Sarp Sozdinler’s website this week, I had the nagging feeling that I might have missed out.

  12. List

    Belgian graphic designer Broos Stoffels has it all; great poster designs, great typefaces, great Dance Organ-powered drawing machine for the creation of custom vinyl sleeves – no really! The young designer is a former student of Sint Lucas in Ghent, a institution with proven design pedigree, and has spent the last few years honing his practical and conceptual skills into a fantastically coherent body of work.

  13. List

    If you aren’t familiar with The Casual Optimist blog about publishing and book culture then it’s well worth checking out (I’ll wait). Anyway last week its author shared these amazing posters created by the leading German graphic designer Gunter Rambow for the S. Fischer Verlag publishing house back in the 1970s. What’s interesting is that some of them tiptoe right up to the edge of being gimmicky, but always stay the right side of the line thanks to Gunter’s unerring image-making brilliance. I really can’t get enough of these.