• Arcadefire

Chris Milk: The Wilderness Downtown

Posted by Will Hudson,

This has been doing the rounds on social networking sites as well as many of the popular design and music blogs over the last 24 hours and rightly so. Written and directed by Chris Milk The Wilderness Downtown is an interactive, data-driven Chrome Experiment using HTML5 video, audio, and canvas. More than that it is a stunning example of a viral campaign that is engaging beyond 30 seconds and actually surprises you. It’ll take no more than five minutes out of your day but I guarantee you’ll be talking about it for the rest of the week.

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.