Is there any greater compliment than Sesame Street doing a parody of your record or as seen last week, advert. Grover, the blue muppet, takes up the role of Isaiah Mustafa in the hugely successful Old Spice campaign and delivers 49 seconds of YouTube gold. Very nice.
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Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.