Alongside the more recognisable packaging that Pearlfisher design are a few less well known names, like Green & Spring (pictured). The challenge was to launch a new luxury beauty range for the retail sector including brand identity, naming, graphic design, tone of voice and copy.
Share Article
Further Info
About the Author
—
Will is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.