• Silence

Matthew Donaldson: 2 Minute Silence

Posted by Alex Bec,

We all know the drill with Charity singles, lots of celebs gathered in a studio, singing their bit to get a very handy sum of money for a worthy cause. Matthew Donalson’s music video for this year’s Rememberence Day was anything but your standard over the top romp. Instead, a beautiful concept showing 2 minutes of silence with some familiar faces, and if it had gone in the charts at number one yesterday we would have seen 2 minutes of silence on the radio. Fantastic idea, beautifully shot, and it’s not too late to buy it either.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.