Good Boy Creative: Keep Me In My Plane

Posted by Alex Bec,

Copenhagen based music video-makers Good Boy Creative are fast becoming my favourite music video directors ever. I say this having only discovered their work 40 minutes ago. I could have plucked any of their promos out for you this morning, but have plumped for WhoMadeWho’s Keep Me In My Plane. The video shows their lead singer becoming increasingly successful, but his pursuit of happiness is ultimately in vain. Our lives are better off for Good Boy Creative.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.