M&E: Floating

Posted by Alex Bec,

Irish and Swedish is not your most common creative nationality pairing, but M&E seem to make it work beautifully. Fusing their talents gleamed from their studies in photography and visual communications their portfolio is as varied, playful and time-sapping as any I’ve seen for a long while. Their video for Jape’s Floating was released back in 2007, but you can still taste the leftovers from the 3-minute fresh-food pelting.


Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.