Irish and Swedish is not your most common creative nationality pairing, but M&E seem to make it work beautifully. Fusing their talents gleamed from their studies in photography and visual communications their portfolio is as varied, playful and time-sapping as any I’ve seen for a long while. Their video for Jape’s Floating was released back in 2007, but you can still taste the leftovers from the 3-minute fresh-food pelting.
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Alex is co-founder of It’s Nice That. Once one of the main contributors to the site, he stepped back from writing as the business expanded. He currently works across It’s Nice That, Creative Lives in Progress and If You Could Jobs.