• Loop1
  • Loop2
  • Loop3
  • Loop4
  • Loop5
  • Loop8
Graphic Design

Accept & Proceed

Posted by Will Hudson,

London based design studio Accept & Proceed have recently finished the design for the annual music festival Loop, based in Brighton and now in it’s third year. We caught up with creative director David Johnston to talk more about the identity.

You have worked on the Loop Festival since it began back in 2007, can you tell us a bit more about the identity for this year’s event.

We have purposely aimed to make each year’s campaign very different from the last, and this is something that will be continued moving forward. The first year the main aim was to establish the brand, and so the campaign very much revolved around the logo. Last year we went punk; destroying the old (digital equipment) to create something new. And this year we have decided to focus again on the logo, but interpreted it as a sound. By starting with an image (the logo), turning it into soundwave, building this as a sculpture and then photographing it with David Ellis, we have created a loop in the process. This also seemed to be very appropriate to the event this year, as the event is not just about digital music, but also animation and moving image with the collaboration with onedotzero.

The music obviously plays a big part in the direction of the identity year on year, is it music you would usually listen to and does that help?

Having a background of being in various bands over the years music is immeasurably important to myself, and also the studio as a whole. We have music on all the time, of all genre’s past and present. We are constantly looking for new and interesting stuff, often asking any new employees and especially student placements to bring in what they find exciting at the moment. In terms of listening to digital music in particular to help aid the creative process, well I don’t think it can hurt, but am not convinced that it’s a requirement. Afterall, Reid Miles managed to create some of the most significant album covers of all time for BlueNote, but didn’t even like Jazz.

The relationship between digital music and moving image is an obvious one, who do you think is doing particularly notable work at the moment?

The relationship is definitely an obvious one, and the line becoming increasingly more blurred all the time. There are a number of artists that are exploring the overlap between digital music and moving image. Some of the work Jamie Lidell was pursuing alongside Pablo Fiasco took the live form and injected real excitement and unpredictability to audiovisual performance. And I thought that the Noise of Art present Booka Shade Live event last year at the BFI was a great idea. And in particular there was a viewing of Koichiro Tsujikawa’s ‘Fit Song’ video for Cornelius, which I though was magnificent, as I do of all the work I’ve seen of his ever since.

What would be the line up at your ideal festival (past and present)?

On a poll from the studio, in no particular we’re going for Jimmy Hendrix, Bjork, Loco Dice, Creedence Clearwater Revival, Radiohead, Burial, Elbow, LCD Sound System, Stevie Wonder, Q-Tip, The Libertines with The Velvet Underground with a special performance to close the festival by David Bowie and Prince performing covers of each other tracks (you said we could have anything!).

Loop takes place from the 10 — 12 July 2009 in Victoria Gardens, Brighton. For more information including the line-up check the site.

Wh-300

Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.

Most Recent: Graphic Design View Archive

  1. List

    There are plenty of ways we hear about new creative talent, and we came across Ronan Kelly after his mate Tweeted us saying we’d be mad not to feature him. Turns out said friend was bang on the money, and we explored his portfolio with an increasing sense of excitement.

  2. List

    I’d say that when one of the few companies lauded by children the world over commissions you to design artwork for the interior walls of their HQ, you know you’ve made it. This actually happened to Patrick Savile, the graphic designer and illustrator responsible for splashing his irrevocably diverting artwork throughout the building that houses kids TV channel Nickelodeon, resulting in playful digital illustration, typographic experiments and cartoon eyes a plenty.

  3. Main

    Just as you were thinking you hadn’t seen some truly joyous graphic design infused with sunshine for such a long time BAM! Here’s a bunch of magazines that are designed with one thing in mind: happiness. Javas Lehn Studio are based in New York and spend their days commissioning fantastic illustrators and not worrying about overusing exclamation marks for big brands that want a slice of the nice. Although a lot of this studio’s work is digital or signage-based, for me where they really come into their own is in the world of print. Saturdays Magazine looks delicious, and you could argue that Ace of Faith – the book they created for artist Brian Paumier – is even more lust-worthy than the art itself. I urge you to go and spend some time on their site, if it doesn’t make you want to start up your own design practice then at the very least you’re going to want to go and leave small offerings on the doorstep of Javas Lehn HQ.

  4. List

    It’s not immediately easy to get a handle on Casper Heijkenskjöld’s portfolio, but right from the off you realise you’re in the presence of an impressive creative mind. The Copenhagen-based designer and art director worked for a time for Sagmeister in New York, and seems to have brought the Austrian’s taste for pushing boundaries to his own studio which he set up in 2011.

  5. Main

    With the many branches of Stoptober currently encompassing the social media feeds of our nearest and dearest, the notion of resistance is in full swing. For Muslims, the month of Ramadan is a lunar-based 30-day fast in which food and drink are consumed pre-daybreak and after sunset and other behaviour such as smoking, swearing, sex and many other sinful activities are forbidden.

  6. List

    We’re suckers for a bit of nostalgia here at It’s Nice That and this blog by renowned designer Emilio Gil provides it in gratifyingly regular doses. But to suggest that Emilio’s archive is just a way of getting a fix of retro imagery is to do it a disservice as Graphic Pioneers; Spanish Graphic Design 1939 – 1975 does much more than that.

  7. Main1

    Many of you will have seen Emma Watson’s spine-tinglingly good speech at the United Nations this week, calling on men to stand up and be counted in the fight for gender equality (and for the feminist movement to work with men rather than against them).

  8. List

    When I first joined It’s Nice That more than three years ago I had never heard of Elephant magazine, but it was one of those titles talked about in hushed and revered tones. As such it’s always a publication I’ve approached with high expectations, so it was interesting to hear that for the next issue, number 20, Astrid Stavro and Pablo Martin of Atlas Studio have overseen a fairly comprehensive redesign.

  9. List

    If you’re ever looking for a great reason why good graphic design is important, Pentagram partner Michael Bierut sums it up in this Kickstarter video. “New York City is a chaotic place and in the 1960s nowhere was more chaotic than the subway system,” he says. There was a “profusion of inconsistent signs” but “a lot of people were convinced that was the way it had to be; New York’s a complicated place, figure it out…”

  10. List

    It’s been eight years since the London Design Museum last redesigned its website, but last week one of the design-world’s most enduring riddles – why does one of the world’s leading design bodies have such an anachronistic web presence? – was resolved. Dutch consultancy Fabrique worked with q42 developers to create a new site with pared-back navigation, new type treatments and a much-needed elevation of big, beautiful imagery to the level it deserves.

  11. Stop_depart_13list

    To celebrate the launch of their new Paris-based art direction studio Avant Post, Quentin Berthelot, Johan Mossé and Adrien Weibel created Stop Départ. They worked with photographer Samuel Guigues to make a whole series around the neat motif of the start of an athletics race and so open their studio with a bang. Simple, stylish and well-executed, the theme hints at the studio’s ambition, gunning for gold, and suggests that it’s more than capable of achieving greatness with repeated gilt tones throughout the posters and cards. If they keep producing work of this calibre, we expect to see them on plenty more podiums in the future.

  12. List

    The mass Scandinavian cultural crush which saw us all become obsessed with the food, TV shows and chunky knitwear of our northern cousins seems to have abated somewhat but that won’t stop Lundgren + Lindqvist.

  13. List

    Ghent-based graphic designer Jelle Martens makes work which might be described as design with a heavy dollop of fine art added in. Working predominantly on record sleeve design since graduating two years ago, he has created projects for record labels Other People, Software and Unday Records among others, employing his unique mixture of colour, texture and manipulated imagery to create designs which are unlike anything I’ve ever seen before.