• Proudcreativeminivegas

Proud Creative / Minivegas

Posted by Will Hudson,

Proud Creative’s work in the continuing rebranding of Welsh channel S4/C has had a good deal of press lately, but these idents are something quite special. Conscious of their repetitive nature, Proud worked with Minivegas to create idents that you’d never see twice.

Certain visual elements (lamps, electrical wires in the wind, welding sparks) were singled out to act as visual equalisers for the voice-over announcing program details. Not all of them are successful, but the best ones have just the right amount of atmosphere and intrigue. These definitely have to be seen in action to be fully appreciated.

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Posted by Will Hudson

Will founded It’s Nice That in 2007 and is now director of the company. Once one of the main contributors to the site he has stepped back from writing as the business has expanded. He is a regular guest on the Studio Audience podcast.