• Afom-2

    AFOM: VCE Season of Excellence 2012 Identity

A bright, bold geometric identity courtesy of Aussie designers A Friend of Mine

Posted by James Cartwright,

We’re pretty keen on the work of Aussie designers A Friend of Mine; their holistic approach to design has been yielding consistently great results for almost three years now and spans a range of disciplines, taking in retail design, branding, web design and even the occasional spot of weaving. It’s an admirable quality in a studio to approach each project with fresh eyes and an open approach to new media.

That said we’re pretty enamoured with their recent work for the Victorian Curriculum and Assessment Authority’s VCE Season of Excellence which takes quite a traditional, but very bold, approach to the branding, print collateral and exhibition design of the event. The identity takes inspiration from folded and pleated paper, abstracting the geometric forms from the folds and providing a multi-faceted pattern that communicates the variety of work on display. The event signage is manifested as a three-dimensional rendering of the pleated paper that meanders over the walls of the exhibition space, marking each section of the show with its own signature colour.

The rest of A Friend of Mine’s portfolio is also well worth at least a few minutes out of your day. Go forth and enjoy!

  • Afom-3

    AFOM: VCE Season of Excellence 2012 Identity

  • Afom-1

    AFOM: VCE Season of Excellence 2012 Identity

  • Afom-9

    AFOM: VCE Season of Excellence 2012 Identity

  • Afom-10

    AFOM: VCE Season of Excellence 2012 Identity

  • Afom-4

    AFOM: VCE Season of Excellence 2012 Identity

  • Afom-5

    AFOM: VCE Season of Excellence 2012 Identity

  • Afom-6

    AFOM: VCE Season of Excellence 2012 Identity

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.