We’re pretty keen on the work of Aussie designers A Friend of Mine; their holistic approach to design has been yielding consistently great results for almost three years now and spans a range of disciplines, taking in retail design, branding, web design and even the occasional spot of weaving. It’s an admirable quality in a studio to approach each project with fresh eyes and an open approach to new media.
That said we’re pretty enamoured with their recent work for the Victorian Curriculum and Assessment Authority’s VCE Season of Excellence which takes quite a traditional, but very bold, approach to the branding, print collateral and exhibition design of the event. The identity takes inspiration from folded and pleated paper, abstracting the geometric forms from the folds and providing a multi-faceted pattern that communicates the variety of work on display. The event signage is manifested as a three-dimensional rendering of the pleated paper that meanders over the walls of the exhibition space, marking each section of the show with its own signature colour.
The rest of A Friend of Mine’s portfolio is also well worth at least a few minutes out of your day. Go forth and enjoy!
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- Stina Löfgren’s instructional illustrations for practical lunges
- Scandinavian aesthetics and do-right design approach: the brand values of Nudie Jeans
- A beautiful portrait of the communities, theatre and blingy pants of South Yorkshire wrestling
- Back to basics with Davide Di Gennaro’s symbol-heavy design workshop identity
- “I wouldn’t recommend trying to make it as an illustrator to anyone”: straight-talking McBess
- Should illustrators be treated like designers?
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain
- Anthony Burrill on starting out and staying focussed
- Introducing French design studio plus mûrs and its beautiful poster designs