We’re pretty keen on the work of Aussie designers A Friend of Mine; their holistic approach to design has been yielding consistently great results for almost three years now and spans a range of disciplines, taking in retail design, branding, web design and even the occasional spot of weaving. It’s an admirable quality in a studio to approach each project with fresh eyes and an open approach to new media.
That said we’re pretty enamoured with their recent work for the Victorian Curriculum and Assessment Authority’s VCE Season of Excellence which takes quite a traditional, but very bold, approach to the branding, print collateral and exhibition design of the event. The identity takes inspiration from folded and pleated paper, abstracting the geometric forms from the folds and providing a multi-faceted pattern that communicates the variety of work on display. The event signage is manifested as a three-dimensional rendering of the pleated paper that meanders over the walls of the exhibition space, marking each section of the show with its own signature colour.
The rest of A Friend of Mine’s portfolio is also well worth at least a few minutes out of your day. Go forth and enjoy!
- Submit Saturdays: First impressions and Cover Pages
- A futuristic framework for the retrospective of pioneering “total design” advocate Ove Arup
- Cool off with this week's Best of the Web and who to follow on social media
- Elena Éper's spirited illustrations to make you smile and squirm
- Pencil Bandit and Grey London produce quirky branded stings for E4
- Tommy Cash subverts the tropes of rap videos with a fleshy celebration of the human body (NSFW)
- Pentagram unveils refresh of Mastercard’s brand mark and identity
- Chris (Simpsons Artist)'s surreal but accurate illustrations of creative jobs
- Benedict Redgrove’s beautifully hypnotic film about how a tennis ball is created
- Ian Davis’ picturesque paintings of bureaucratic dystopia
- Photographer Adrienne Salinger’s series of teenage bedrooms from the 90s
- Is it ever OK to work for free?