We’re pretty keen on the work of Aussie designers A Friend of Mine; their holistic approach to design has been yielding consistently great results for almost three years now and spans a range of disciplines, taking in retail design, branding, web design and even the occasional spot of weaving. It’s an admirable quality in a studio to approach each project with fresh eyes and an open approach to new media.
That said we’re pretty enamoured with their recent work for the Victorian Curriculum and Assessment Authority’s VCE Season of Excellence which takes quite a traditional, but very bold, approach to the branding, print collateral and exhibition design of the event. The identity takes inspiration from folded and pleated paper, abstracting the geometric forms from the folds and providing a multi-faceted pattern that communicates the variety of work on display. The event signage is manifested as a three-dimensional rendering of the pleated paper that meanders over the walls of the exhibition space, marking each section of the show with its own signature colour.
The rest of A Friend of Mine’s portfolio is also well worth at least a few minutes out of your day. Go forth and enjoy!
- “Legs eleven, droopy drawers, dirty knees”: A clock that uses bingo calls instead of numbers
- Great new work for The New York Times and Bloomberg Businessweek from Oscar Bolton Green
- Dots, blocks and fades layered up in multifaceted exhibition identity for The Hague’s Royal Academy
- Patty Carroll's bizarre photos hide women in chaotic, hand-built scenes
- Dougal Wilson's Morris Dancing-heavy first music video in six years
- A lifestyle magazine for realists, Oikos breaks the mould
- An insight into The Guardian’s newly released brand guidelines
- Art and architecture get exhibitions and galleries: graphic design should too
- Graphic identity lovers rejoice: “an unprecedented catalogue of modern trademarks” is here
- Russian photographer Erik Panov's latex and salmon themed fashion shoot
- Photographing the choreography and chaos of the England cheerleading team
- Japanese artist Tatsuro Kiuchi is back with more beautifully finished illustrations