Aardman and Isobel join forces to recreate Birmingham in lovely animation

Posted by Rob Alderson,

Having rehabilitated the reputations of single men whose best friends are dogs (Wallace & Gromit) and pirates (Pirates), top animation studio Aardman have turned their talents to Britain’s most unfairly maligned city.

They joined forces with Isobel to create a new campaign for Birmingham’s Bullring shopping centre, creating a four-tier revolving model incorporating quirky interpretations of Brummie landmarks alongside domestic objects. Director Daniel Cohen said: "I always like making worlds and try to imagine where I would want to live in that place. I kind of just think like a child, that’s what I really feel lucky to be able to do – then there’s no right or wrong.”

As you’d expect the animation and model-making is first class contributing to a really fun campaign.

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    Aardman/Isobel: Bullring Birmingham We Are So City (still)

  • Bullring_film_still_3

    Aardman/Isobel: Bullring Birmingham We Are So City (still)

  • Bullring_film_still_1

    Aardman/Isobel: Bullring Birmingham We Are So City (still)

  • Bullring_film_still_2

    Aardman/Isobel: Bullring Birmingham We Are So City (still)

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.