Having rehabilitated the reputations of single men whose best friends are dogs (Wallace & Gromit) and pirates (Pirates), top animation studio Aardman have turned their talents to Britain’s most unfairly maligned city.
They joined forces with Isobel to create a new campaign for Birmingham’s Bullring shopping centre, creating a four-tier revolving model incorporating quirky interpretations of Brummie landmarks alongside domestic objects. Director Daniel Cohen said: "I always like making worlds and try to imagine where I would want to live in that place. I kind of just think like a child, that’s what I really feel lucky to be able to do – then there’s no right or wrong.”
As you’d expect the animation and model-making is first class contributing to a really fun campaign.
- All of human life was there: welcome back to the Best of the Web
- Jody Barton's passionate and political work masters many disciplines
- A Hail Mary pass: how to win the ads at the Super Bowl
- February diary: Where to go and what to see
- Hey Studio’s athletic and geometric typeface for ESPN’s magazine
- Karl Hab’s hypnotic photographs taken out of a plane window
- The importance of creative education: why making is as important as maths, reading and science
- Why Fonts Matter, and how they impact your mood
- How to beat creative block: one designer offers his invaluable advice
- Pentagram’s dynamic and shifting identity for a Serbian digital arts festival
- PETA’s x-rated Super Bowl advert banned from TV (NSFW)
- Bureau Mirko Borsche works with Nike Basketball on a new graphic language