We’ve been bowled over by a lot of the design work coming out of Barcelona these past months and years and now we can add another terrific studio to that list of admiration. Forma & Co, founded by Joel Lozano and Dani Navarro, are able to turn their talents to anything from graphic design, illustration and animation to branding and web design. There’s a focus on simplicity but within their team finds great scope to improvise and experiment and they boast an enviable skill with using colour, be it big, bold, bright illustrations or carefully-chosen elements in a publication.
It’s no great surprise that their client list is so varied – from councils and museums to cinemas and brands – all eager to inject a little of the Forma magic into their visuals. There’s an effortless sense of run which runs throughout this impressive portfolio and an endearing combination of serious talent, charm and silliness.
For the next few weeks we’re showcasing some of the dazzling creatives which form part of the ABSOLUT Network, which brings together some of the finest cutting-edge creatives in Spain.
This post was produced in collaboration with ABSOLUT.
- Elliott Arndt, an upcoming director with narrative flair
- Scott King, Roger Hiorns and Tom Morton discuss provocation for new book The Creative Stance
- Flaneur explores the magic of Moscow in its biggest issue yet
- Brooklyn illustrator Ping Zhu and her breezy brushstrokes full of energy
- Irreconcilable Truths: a 1500-page survey of legendary photographer Don McCullin’s work
- Rob Flowers, Roberto Rosolin, Liv Siddall and Greg Barth at Nicer Tuesdays October
- Bompas & Parr explores the strange world of sploshing (NSFW)
- Working Not Working reveals the top 50 companies creatives would kill to work for
- Kodak returns to its 1970s symbol, joining the retrobrand bandwagon
- Kodak unveils the Ektra: its first ever smartphone
- Retracing and recreating historic reggae record sleeves with photographer Alex Bartsch
- William Knight's socially conscious portfolio of graphic design