New ad for Harvey Nichols puts cartoon faces over real in-store CCTV footage

Date
14 July 2015

Luxury department store Harvey Nichols’ publicity team has proven its shame game is on point this week, with a new advert incorporating animated cartoon characters in real CCTV footage of theft, taken from cameras inside the store. Dennis the Menace-style heads created by animation duo the Layzell Brothers have been added to the grainy black and white footage of shoplifters filling their pockets with goods – whistling and looking around shiftily all the while, and then being caught legging it out of the store.

Created by ad agency adam&eveDDB, the campaign was made to publicise the store’s new app, with the tagline “Love Freebies? Get them legally,” and it makes for oddly compelling viewing – especially as plain clothes security staff tackle the thieves to the ground in the street outside, à la Liam Neeson. No flies on Harvey Nicks, that’s for sure.

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Adam & Eve DDB: Harvey Nichols (still)

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Adam & Eve DDB: Harvey Nichols (still)

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Adam & Eve DDB: Harvey Nichols (still)

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Adam & Eve DDB: Harvey Nichols (still)

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Adam & Eve DDB: Harvey Nichols (still)

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Adam & Eve DDB: Harvey Nichols (still)

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About the Author

Maisie Skidmore

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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