What’s the alchemy that goes into making a really great advert? We know it’s a combination of ideas, creativity, execution, relevance and impact but how can you really know if something’s going to be a hit? Well creative studio A Very Successful Business (aka Adam Morley and Dulcie Cowling) have got round this uncertainty by producing a set of Very Successful Adverts so you know they’re going to be good.
Promoting some of the lesser-heralded foodstuffs we know and love – think leeks, mustard and particularly cress – as well as weird deals for rhyming groceries and witches, these are very surreal, very silly and very, very funny. Somewhere out there the Cress Advisory Council must be thanking their lucky stars…
- Tomomi Maezawa designs airy identity for Fabrica and Daikin collaboration
- From building site to bustling creative destination – London's illustration gallery one year on
- Big, bold and beautiful: Isabelle Vaverka designs Unseen photography festival mag
- Three brothers on a summer adventure in Neil Bedford's new series for Kinfolk
- Ely Dagher’s hypnotic and erotic animated vignettes for Model 86’s EP (NSFW)
- Mark Manzi's photography: part staged, part skill, part "pure luck"
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- Bookshelf: Jason Silva
- A look inside the brand guidelines for the amazing 1970s Nasa "worm" logo
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The homeless Dirty Kids of America and their "rainbow party" explored in new film