Launch Recite Me assistive technology
Five people pose in a vibrant, stylised tropical setting with oversized paper plants and a large yellow sun. They wear brightly coloured T-shirts and trousers that match the bold palette of the backdrop.

Adi Goodrich has nailed the production of bright, beautiful set design

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Date
30 January 2013

About a year ago we featured a surreal and magnificent short film about a communist werewolf submariner. The direction and script were hilarious, but the set and prop design stole the show; all constructed by LA-based creative Adi Goodrich. The hugely talented Californian has a list of clients longer than my arm that include international names like Wieden + Kennedy, Michel Gondry, Pizza Hut and Universal Records, and she’s renowned for her punchy, colourful sets for fashion shoots.

Despite being in high demand she still finds time to collaborate on a range of exciting small projects like the film above and a set of utterly charming public service announcements, designed to help the people of the world break free from their daily stresses and just chill out. All told it’s an impressively broad portfolio from a woman at the top of her game.

A person with short cropped hair poses with hands on hips against a colourful, abstract backdrop. They wear a yellow and white striped top and cream trousers.
Above

Adi Goodrich: Cast and Combed

A person with short hair looks directly at the camera, wearing a yellow patterned dress and a long necklace with a geometric pendant. They are set against a swirling, marbled background of green, white and yellow.
Above

Adi Goodrich: Cast and Combed

A person poses against a backdrop of abstract, organic shapes in shades of peach, white and blue. They wear a white textured crop top, black trousers and long, layered necklaces featuring colourful geometric beads.
Above

Adi Goodrich: Cast and Combed

A person with short hair and purple lipstick looks directly at the camera. They wear a textured blue and green cardigan and a long blue beaded necklace with iridescent pendants. The background is a vibrant, marbled collage of swirling colours.
Above

Adi Goodrich: Cast and Combed

A person in a tan peplum dress and black platform boots poses with their arms raised. They stand against a backdrop of four large, colourful abstract paintings with swirling patterns.
Above

Adi Goodrich: Cast and Combed

A person’s hands shape a colourful sculpture made of slime and soil. The structure features a mountain of purple, pink and yellow slime topped with small green cacti.
Above

Adi Goodrich: Stephanie Gonot

A large baguette sandwich with lettuce, tomato, cheese and ham is tucked into the crotch of a person’s trousers. The person sits with their legs crossed and hands clasped, wearing a black watch.
Above

Adi Goodrich: Stephanie Gonot

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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