Work / Advertising

Adidas crank up the feelgood factor with their athletes recreating a Queen classic

It’s more difficult than it looks to successfully capitalise on the massive feelgood factor generated by the Olympics (ask the organisers of the closing ceremony) but hats off to Adidas who kept it nice and simple. Take their roster of medallists including Sir Chris Hoy, Louis Smith, Jessica Ennis and Victoria Pendleton (dressed as a tiger no less) and get them to lip synch to Queen’s Don’t Stop Me Now and you’ve got yourself a pretty nailed on viral success. Kudos to for putting together the backing band from Olympic volunteer Gamesmakers, which shows they’re in tune with the public mood Silly, cheesy and fun in a good way.

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Adidas: Don’t Stop Me Now (still)

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Adidas: Don’t Stop Me Now (still)

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Adidas: Don’t Stop Me Now (still)
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Adidas: Don’t Stop Me Now (still)

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Adidas: Don’t Stop Me Now (still)