Advertising: Terrifying advert with a brilliant twist from some German filmmakers

Date
27 May 2014

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My Mum emailed this to me yesterday with the subject title of “try and guess what this is advertising.” Wrongly thinking I’d outwit her, I watched it the whole way through and was still stumped until about three seconds from the end. What a triumphant piece of advertising from none other than some graduates of the Filmakademie Baden-Württemberg. The ad’s three years old, so we can assume the men behind it, creative Andre Price and direct Andreas Roth, are both powerful filmmakers or ad-men nowadays. You don’t get much better than this fantastic, thrilling advert for what is promoting, in all honesty, a very dull product indeed. It’s dramatic, it’s spine-tingling and it’s genuinely funny enough to make you squeak a little giggle out at the end – and you can’t say that for many ads these days.

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Andre Price and Andreas Roth: Dirt Devil – Exorcist (90")

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Andre Price and Andreas Roth: Dirt Devil – Exorcist (90")

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Andre Price and Andreas Roth: Dirt Devil – Exorcist (90")

Above

Andre Price and Andreas Roth: Dirt Devil – Exorcist (90")

Above

Andre Price and Andreas Roth: Dirt Devil – Exorcist (90")

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About the Author

Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.

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