Advertising: Terrifying advert with a brilliant twist from some German filmmakers

My Mum emailed this to me yesterday with the subject title of “try and guess what this is advertising.” Wrongly thinking I’d outwit her, I watched it the whole way through and was still stumped until about three seconds from the end. What a triumphant piece of advertising from none other than some graduates of the Filmakademie Baden-Württemberg. The ad’s three years old, so we can assume the men behind it, creative Andre Price and direct Andreas Roth, are both powerful filmmakers or ad-men nowadays. You don’t get much better than this fantastic, thrilling advert for what is promoting, in all honesty, a very dull product indeed. It’s dramatic, it’s spine-tingling and it’s genuinely funny enough to make you squeak a little giggle out at the end – and you can’t say that for many ads these days.