Advertising: Amazing new Axe ad from BBH follows men at war, with a lovely twist

Posted by Liv Siddall,

War is shit, love is good. Got that? If you feel like you still need convincing, here’s a little film from ad-makers BBH which’ll drill terror into your heart and then Polly Filla the hole back in with gooey, strong love. It’s a very, very well-shot advert that swoops over the world following men at war going about their conflict-y day-to-day things. Men in tanks storm towns, helicopters buzz over Asian fields, a middle-eastern leader prepares to detonate a bomb…I won’t say any more, just watch it, spray on some Axe deodorant, then go and snog someone immediately.

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    BBH: Axe Peace – Call to Arms

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    BBH: Axe Peace – Call to Arms

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    BBH: Axe Peace – Call to Arms

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    BBH: Axe Peace – Call to Arms

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    BBH: Axe Peace – Call to Arms

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.