Advertising: Channel 4's risky gay anthem teaser for their Sochi coverage

Posted by Liv Siddall,

Hoorah! Let’s give a huge round of applause to Channel 4 for putting the camp in campaign for their their unflinchingly risky, rainbow-infused new teaser for the Sochi Winter Olympics and Paralympics. Featuring acclaimed “bearlesque” act Fred Bear, this short trailer will have you humming “Be proud on gay mountain” for the next few days. Nice to see Channel 4 are up to their old tricks again and are pushing the boat out in the daring category, there has just not been enough cheekiness in the world of late. Something as hilarious, tongue-in-cheek and absolutely spot on is just what the sportsmen need, don’t you agree? Lyrics below, on the count of three…

Be fabulous, be free
We honour our Queens
And follow the rainbow which leads to the east

Gay mountain, gay mountain
Be proud on gay mountain
Gay mountain, gay mountain
Good luck Gays, on gay mountain

Mens and all Mens and Womens and all Womens
Come together tonight, sing with pride

Gay mountain, gay mountain
Be proud on gay mountain
Gay mountain, gay mountain
Good luck gays, on gay mountain

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    Channel 4: Gay Mountain

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    Channel 4: Gay Mountain

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    Channel 4: Gay Mountain

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    Channel 4: Gay Mountain

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    Channel 4: Gay Mountain

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.