In my humble but heartfelt opinion everyone even remotely connected to the creative industries should watch this amazing promo for next month’s Creative Fuel conference in Sydney. The strapline for the conference is “Cut the bullshit and focus on creativity” but we get there the hard way via this funny but at times excruciatingly close to the bone spoof. It follows a group of creative industry types and their plans for The World’s First Crowd Sourced 3D Printed QR Code, Live Streamed Via GoPro To A Mobile Or Tablet Device, Drone Delivery Ticket System Project, which we are constantly ensured will be a “gamechanger.”
It’s so packed with quotable lines that I don’t really want to spoil it, but a special mention must go to: “It’s very hard to find an idea so sometimes we just…don’t.” Clients don’t escape censure either (“I don’t understand it but I love it!”) and the little details are to die for; pay attention to the captions and look out for the fridge full of awards.
I’m gushing now so I’ll stop, but I genuinely couldn’t love this more.
- Meet the speakers: Hollie Fernando, Andrew Rae, Raine Allen-Miller and Random International
- Political illustrator Ellie Foreman-Peck on her unfortunately abundant Trump back catalogue
- Deep Throat Studio, a graphic design practice with a name and portfolio to grab your attention
- Photographer David Gomez Maestre captures the romance of sun-blushed landscapes
- ECAL grad Jean-Vincent Simonet’s “totally twisted” image-making
- Benedict Brink is shaking up fashion photography
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU