Advertising: New Marmite ad is brilliant and hilarious, just as it should be

Posted by Liv Siddall,

Do you have a sticky pot of Marmite in your cupboard that hasn’t been opened since 1982? Personally I get through a jar a week so I couldn’t entirely relate to this new advert, but it’s very funny nonetheless. Marmite have launched a new campaign based around the fact that 1 in 10 Brits admit they “haven’t opened their jar in three months” and have created a series of videos that will hopefully eradicate this kind of ludicrous behaviour. In this Animal Rescue-esque ad, a team of experts invade suburban homes and rescue the poor little jars of neglected Marmite to give them caring new families. As well as the main advert above, there are lots of spin-off stories you’ll find on YouTube, including this Interview with a Shocked Neighbour. Lovely.

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Posted by Liv Siddall

Liv joined It’s Nice That as an intern in 2011 and is now one of our editors. She oversees itsnicethat.com and has a particular interest in illustration, photography and music videos. She also runs our London listings site This At There, and is a regular on our Studio Audience podcast.