Just when you thought Paul Smith couldn’t get any cooler, here’s the new advert promoting his A/W 13 underwear collection. Just having hunky but kindly men flaunting their crotch at a camera clearly wasn’t enough for director Sébastien Montaz-Rosset, and so off they went to the mountains with two (still hunky) flat liners, Antoine Moineville and Tancrède Melet.
Like any death-defying heights shots and footage of tightrope walkers, this ad made me watch it through my fingers, peeping out only to witness the truly touching (if not, perhaps unintentionally, slightly homo-erotic) relationship between these two incredible men. This ad sells underwear so well that even I’m now saving up for a pair of those boxers if it means I can be anywhere as cool as those guys.
- Give thanks, and join us in the weekly feast that is the Best of the Web
- Discos and design explored in gorgeous new Bedford Press book Nightswimming
- Unusual nudes and strange, glittering fashion photography from Arnaud Lajeunie
- Seoul-based studio Chung Choon applies an elegance and simplicity to its posters
- See the work of some of Nick Knight's most impressive new protégés
- Designer Chloe Pannatier looks at fakes and risk in art and money
- Jonathan Barnbrook talks us through designing David Bowie's new album artwork
- Should illustrators be treated like designers?
- Anthony Burrill tells us about his numerous Etsy WORK HARD rip-offs
- Colourful masses with a Memphis aesthetic in Mariano Pascual’s illustrated alphabet
- Japanese illustrator Nimura Daisuke is back with his charmingly naughty gifs
- Grey London's thoughtful, powerful and innovative new campaign for Tate Britain