• Gilscott_jamiexx

AG Rojas & Jamie James Medina: I'll Take Care of You

Posted by Alex Bec,

The hauntingly eloquent arrangements on Gil Scott-Heron /Jamie xx’s album I’m New Here has seen it become more or less glued to our studio speakers this past couple of weeks. Fittingly, the video for stand-out track I’ll Take Care of You has an equally affecting presence through an astute collaboration between Caviar director AG Rojas and photographer Jamie James Medina. The video tracks the poignant story of a young mother and boxer preparing for a fight, and is one to digest slowly and savour.

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Posted by Alex Bec

Alex is one of the directors of It’s Nice That who now oversees our sister creative agency INT Works. For several years he oversaw the Monday Morning Music Video feature until it came to an end in 2014.