Paris studio Akatre absolutely nail how to show off their typography talents

Being busy is apparently the new black, and fuelled by social media we are all at pains to point out how terribly full our lives are. As we breathlessly rush from social engagement to business meeting (stopping only to Tweet and tell the world) it seems that western society is afflicted by a desperate need to convince one another that our lives play out at breakneck speed.

Of course there’s another way to show how busy you’ve been and it’s a lot more straightforward. Do loads of stuff, update to your portfolio and repeat. That’s certainly how Paris studio Akatre seem to playing things and founders Valentin Abad, Julien Dhivert and Sébastien Riveron are doing it and doing it and doing it well. It’s worth spending some time on their site but we were particularly impressed by their typography work – not only do they produce interesting, great-looking fonts but they also document them in a wonderfully effective way. So nice one lads (although you’re probably too busy to read this)…