Launch Recite Me assistive technology
A black and white portrait of a person with short, wind-swept hair looking directly at the camera. They wear a dark, textured coat against a blurred backdrop of a grassy hillside.

Alasdair McLellan shoots Margaret Howell's AW15 campaign

—
Date
5 August 2015

What better image-maker to crystallise the pared-back, heritage-inspired simplicity of Margaret Howell’s line than Alasdair McLellan, a photographer whose ability to find a raw sincerity in even the most opaque face is unmatched in the industry? Margaret Howell and Alasdair’s collaboration stretches back a number of years, and yet with each new campaign he succeeds in extracting a new, unexpected tactility through his characteristic black and white portraits, pairing the designer’s signature classics with the windblown grasses of a wild landscape or a richly hued wooden interior. The AW15 collection calls for the former, and the resulting photographs bring a wonderful softness and a few stern faces to England’s South Downs and the Devil’s Dyke.

A person with a short bob haircut sits on a rustic wooden fence in a grassy field. They wear a long, light-coloured trench coat over a dark outfit and black leather shoes.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A black and white portrait of a person with short, swept-back hair looking directly at the camera. They wear a dark, textured blazer over a simple top, set against a blurred hillside.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A person stands on a dirt path that winds through a grassy hillside. They wear a dark, belted blazer over a long, flowing skirt.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A person stands on a rocky outcrop overlooking a desolate landscape. They wear a dark knit top, a long black skirt with a belt, and polished black leather shoes.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A person with short, tousled hair looks towards the camera in a black and white portrait. They wear a dark turtleneck under a belted, shearling-lined vest, standing against a backdrop of rolling hills.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A black and white portrait of a person with a short bob and fringe, looking directly at the camera. They wear a dark, short-sleeved knit top over a high-neck shirt, set against a blurred outdoor landscape.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A black and white portrait of a person with a short, fringed bob looking directly at the camera. They wear a chunky knit sweater over a patterned scarf against a dark background.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A person looks towards the camera with a neutral expression, their hair wind-swept. They wear a light-coloured trench coat over a ribbed knit jumper.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A person walks across a grassy field, looking off to the side. They wear a dark suit over a light-coloured knit jumper and dark boots.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A black and white portrait of a person looking directly at the camera with a neutral expression. They wear a textured, dark overcoat over a buttoned shirt.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A black and white portrait of a person looking off to the side. They wear a dark turtleneck under a heavy jacket with a thick, fleece collar.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

A black and white portrait of a person looking directly at the camera. They wear a dark turtleneck under a heavy, open overcoat, standing against a rugged, hilly landscape.
Above

Margaret Howell: AW15 Campaign, photograph by Alasdair McLellan

Share Article

About the Author

Maisie Skidmore

—

Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.