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    Alena Jascanka: Lemon Party for Vice Style

Editorial photography is given a breath of fresh air from Alena Jascanka

Posted by Holly Wilkins,

Anyone else worried that digital is taking over? Alena Jascanka is, and her move to scrap digital is a daring one, but has worked fantastically. Equipped with a Nikon FM and a Pentax ME (bought on Ebay for £20), she has created a unique style which has lead to an impressive portfolio including work for Vogue, Vice Style, I Love Fake and Dazed Digital.

I want to join in on the Lemon Party. Produced for Vice Style, it’s a playful collection of lemon faces, lemons and lemon coloured clothes. I particularly love the photographs surrounded by a border of lemons. Enough about lemons, Alena gives sound advice in an interview with Dazed Digital: “Trust your guts, be good to others, do what scares you and never regret!”

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    Alena Jascanka: Lemon Party for Vice Style

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    Alena Jascanka: Lemon Party for Vice Style

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    Alena Jascanka: Lemon Party for Vice Style

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    Alena Jascanka: Lemon Party for Vice Style

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    Alena Jascanka: Lemon Party for Vice Style

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    Alena Jascanka: Lemon Party for Vice Style

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    Alena Jascanka: Lemon Party for Vice Style

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    Alena Jascanka: Lemon Party for Vice Style

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Posted by Holly Wilkins

Holly worked with us as an editorial intern after studying at Leeds University and working in the PR industry in Los Angeles for a short period. She wrote for the site between March and May 2013.