It’s always nice to check out a new typeface but it can be frustrating trying to picture it in context. That’s why it was such a pleasure to see Barcelona-based designer Alex Trochut’s new Trojan font for Wallpaper*’s fashion edition and flick through some spreads and see how the minimalist twist on Roman lettering bears up in the real world.
As you’d expect from a designer with Alex’s reputation, the outcome is very impressive. Wallpaper* art director Meirion Pritchard said: “With our September issue showcasing beautiful and diverse pieces from gothic foundations, masculine brutalist identities to holy Madonnas, Trochut’s personalised bespoke lettering was the perfect fit.”
And Alex believes the hand-rendered element is a crucial weapon in the arsenal of the modern typeface designer. “I believe letters are like a mirror of the time in which we live,” he said. ‘"That’s why I think the human touch in writing is so relevant at the moment. We left the last decade with debts and no human values. We’re not looking for the slick surface anymore; we’re looking for content and authenticity, based on the past, personality and genuine identities.
“That’s why lettering and calligraphy are perfect for our present times, because they’re about celebrating nature and the beauty of imperfection.”
- Rodion Kitaev illustrates the goings on of an office party in mammoth detail
- Makings of a Man: It’s Nice That and Harry’s invite you to be a life model for a day
- A higgledy-piggledy, funny yet tragic tale: The Romance of the Skeleton
- Tiago Galo’s refreshing, travel-themed illustrations remind us of sunnier times
- Artist Morgan Blair on her “pathological need to make you laugh”
- Lennarts & de Bruijn’s “hot as hell” campaign for Utrecht club, Ekko
- Polaroid’s creative director Danny Pemberton introduces new brand Polaroid Originals
- Artist Dominique Pétrin on creating her very own domestic product
- Universal Everything animate emotive wallpapers for new iPhone devices
- Herburg Weiland’s meticulous editorial designs are typographically-driven
- The Visual History of Type author Paul McNeil selects and dissects his six favourite faces
- Breakdown Press’ Joe Kessler picks out his most-treasured books