It’s always nice to check out a new typeface but it can be frustrating trying to picture it in context. That’s why it was such a pleasure to see Barcelona-based designer Alex Trochut’s new Trojan font for Wallpaper*’s fashion edition and flick through some spreads and see how the minimalist twist on Roman lettering bears up in the real world.
As you’d expect from a designer with Alex’s reputation, the outcome is very impressive. Wallpaper* art director Meirion Pritchard said: “With our September issue showcasing beautiful and diverse pieces from gothic foundations, masculine brutalist identities to holy Madonnas, Trochut’s personalised bespoke lettering was the perfect fit.”
And Alex believes the hand-rendered element is a crucial weapon in the arsenal of the modern typeface designer. “I believe letters are like a mirror of the time in which we live,” he said. ‘"That’s why I think the human touch in writing is so relevant at the moment. We left the last decade with debts and no human values. We’re not looking for the slick surface anymore; we’re looking for content and authenticity, based on the past, personality and genuine identities.
“That’s why lettering and calligraphy are perfect for our present times, because they’re about celebrating nature and the beauty of imperfection.”
- Gender politics, feminism and Kanye West – the world according to Vanessa Beecroft
- Allen Jones' Maîtresse, a series of S&M-inspired paintings
- First Dates for those who create: London agency Form on their working relationship
- Air-brushed psychedelia and neon lights abound in Robert Beatty’s new work
- Jack Davison shoots parrots with PTSD for The New York Times Magazine
- Graphic design work to challenge and empower the reader
- Racy photography from the new issue of Odiseo
- How to beat creative block: one designer offers his invaluable advice
- Bureau Mirko Borsche works with Nike Basketball on a new graphic language
- Meditation and creativity: should we believe the hype?
- VSCO develops new typeface and a symbol-based language as part of its rebrand
- More salaciously surreal illustrations from French duo Mrzyk & Moriceau