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A side view of a silver fish with a dark, speckled back and a black tail. It is set against a plain white background.

Alexi Hobbs shoots genetically modified superfish in this weird series

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Date
15 December 2014

I occasionally forget how incredibly dependent I am on photojournalism to provide a context to articles I’m reading, especially when said articles deal with ideas formulated by experts who’ve spent decades researching subjects I can barely even pronounce. Producing this photographic re-contextualisation is kind of Alexi Hobbs’ job, when he’s commissioned by media giants like Monocle and TIME to provide imagery that explains their articles. And fortunately for them and us alike, he’s very very good at it.

Take, for example, this series for an article on Bloomberg Businessweek. “Photo editor Diana Suryakusuma sent me a brief requesting photographs of AquaBounty’s GMO salmon,” Alexi explains. The article, entitled “Why won’t the government let you eat super fish?” explores fish farming taking place at AquaBounty Technologies in Prince Edward Island’s Fortune Bay in Canada. “Aquabounty were very welcoming,” Alexi continues, “which is not surprising when you consider how hospitable Prince Edward Island residents are. Dawn Runighan took me through the hatchery, explaining their process and the different areas. I was given complete access and spent the next three hours photographing as much as I could.

“When it came time to photograph an individual fish, I was expecting something no bigger than a lake trout, instead they brought up the largest salmon I have ever seen. Over three feet long, it barely fit onto the seamless I had brought for the occasion!”

The photographs Alexi took are oddly glossy, transforming the laboratories at AquaBounty into a liminal space where it’s difficult to trust what you see. From drawers full of freshly-hatched salmon swimming in bright orange and green water, to an impossibly big, shiny fish, his photographs are a reminder that the journalist responsible for the piece is writing about a real life place, and not some strange imaginary workshop in a sci-fi novel. Photojournalism at its most effective.

Two rows of large green cylindrical tanks line a industrial room with a concrete floor. Each tank is topped with a metal grate and a hanging lamp, with yellow numbers such as “18”, “19” and “20” printed on the sides.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

A large school of small, silver fish swim in a tight circle within a green tank. A white cylindrical pipe descends from the top into the centre of the water.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

A school of small, silver fish with dark spots swim in a tight cluster. They are set against a solid, bright green background.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

A close-up of a white industrial container filled with a thick, shimmering orange liquid. To the left, a stack of similar bins are labelled with numbers including “13-4”, “13-5” and “13-6”.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

A dense cluster of small, translucent orange fish with dark eyes. They are packed closely together, their slender bodies overlapping in a chaotic tangle.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

A silver fish with dark speckles along its back and head lies on a plain white background. It is shown in profile, facing right.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

A person in a white lab coat and pink gloves holds a large salmon vertically. The fish rests on a small stand on a lab bench surrounded by bottles and equipment.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

A person in a white lab coat and pink gloves holds a large, silver fish on a white absorbent sheet. They are in a laboratory setting with pipettes, a “Fisherbrand” wash bottle and other equipment on a black bench.
Above

Alexi Hobbs: Why Won’t the Government Let You Eat Superfish? by Bloomberg Businessweek

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About the Author

Maisie Skidmore

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Maisie joined It’s Nice That fresh out of university in the summer of 2013 as an intern before joining full time as an Assistant Editor. Maisie left It’s Nice That in July 2015.

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