Film: Alfred Dunhill's portrait of sailor Iain Percy is branded content done right
- Date
- 2 July 2013
- Words
- Rob Alderson
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It’s always a boon to see branded content done very well, and not for the first time Alfred Dunhill have got it spot on. Their latest video with Just So films is a beautiful four minutes following Olympic sailor Iain Percy and combines epic wide shots – which really emphasise the sheer scale of taking on the natural world in this way – with intimate up-close insights into the physical and psychological challenges Iain faces. As ever when brands do creative stuff the top-line is very simple – make it great.
Just So/Alfred Dunhill: Man At Sea (still)
Just So/Alfred Dunhill: Man At Sea (still)
Just So/Alfred Dunhill: Man At Sea (still)
Just So/Alfred Dunhill: Man At Sea (still)
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About the Author
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.