Film: Alfred Dunhill's portrait of sailor Iain Percy is branded content done right

Posted by Rob Alderson,

It’s always a boon to see branded content done very well, and not for the first time Alfred Dunhill have got it spot on. Their latest video with Just So films is a beautiful four minutes following Olympic sailor Iain Percy and combines epic wide shots – which really emphasise the sheer scale of taking on the natural world in this way – with intimate up-close insights into the physical and psychological challenges Iain faces. As ever when brands do creative stuff the top-line is very simple – make it great.

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    Just So/Alfred Dunhill: Man At Sea (still)

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    Just So/Alfred Dunhill: Man At Sea (still)

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    Just So/Alfred Dunhill: Man At Sea (still)

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    Just So/Alfred Dunhill: Man At Sea (still)


Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.