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    Studio Dumbar: Alzheimer Nederland

Studio Dumbar's identity for Alzheimer Nederland ticks all the right boxes

Posted by James Cartwright,

We’re enormous fans of Studio Dumbar, time and time again they demonstrate that they can turn their talents to any creative problem and come out on top with a clear, communicative design solution. Whether it’s signage for a global shipping giant or a new identity for an award-winning international orchestra you can be sure the results will be magnificent.

But what about the branding of an organisation that has less positive associations, representing an illness that affects people’s lives both physically and emotionally? Alzheimer Nederland, Holland’s dementia support organisation, recently approached the studio to overhaul all of their branding and identity from a clinical, inaccessible green logotype to something altogether more communicative.

Steering clear of the sentimentality that medical branding often takes, the studio created a striking logotype that represents the physical manifestations of Alzheimer’s on the brain, paired with bright colours and clear type that renders the organisation instantly more approachable. It’s a difficult brief to satisfy, but we think Studio Dumbar have done a remarkable job.

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    Studio Dumbar: Alzheimer Nederland

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    Studio Dumbar: Alzheimer Nederland

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    Studio Dumbar: Alzheimer Nederland

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    Studio Dumbar: Alzheimer Nederland

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    Studio Dumbar: Alzheimer Nederland

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    Studio Dumbar: Alzheimer Nederland

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    Studio Dumbar: Alzheimer Nederland

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    Studio Dumbar: Alzheimer Nederland

Jc

Posted by James Cartwright

James started out as an intern in 2011 and is now one of our two editors. He oversees Printed Pages magazine and content wise has a special interest in graphic design and illustration. He also runs our online shop Company of Parrots and is a regular on our Studio Audience podcast.