We’re enormous fans of Studio Dumbar, time and time again they demonstrate that they can turn their talents to any creative problem and come out on top with a clear, communicative design solution. Whether it’s signage for a global shipping giant or a new identity for an award-winning international orchestra you can be sure the results will be magnificent.
But what about the branding of an organisation that has less positive associations, representing an illness that affects people’s lives both physically and emotionally? Alzheimer Nederland, Holland’s dementia support organisation, recently approached the studio to overhaul all of their branding and identity from a clinical, inaccessible green logotype to something altogether more communicative.
Steering clear of the sentimentality that medical branding often takes, the studio created a striking logotype that represents the physical manifestations of Alzheimer’s on the brain, paired with bright colours and clear type that renders the organisation instantly more approachable. It’s a difficult brief to satisfy, but we think Studio Dumbar have done a remarkable job.
- Living for the weekend, it's Best of the Web!
- The photographer archiving South Africa’s black lesbian community
- Kirsten Lepore’s creepy clay character is oddly soothing in this brilliant animation
- Friday Mixtape: Grammy award-winning Tinariwen curates a genre-crossing mix
- Designer Kara Zichittella talks about her typographically-led projects
- “Where’s my community?”: Skin Deep and POC on the need for diversity in the film industry
- A new national identity: Smörgåsbord Studio rebrands Wales
- Graphic design gems: Chicago gang business cards from the 1970s and 80s
- Photographer Dougie Wallace captures the super rich spenders of “Harrodsburg”
- “Romance in a sort-of fantasy world”: photographer Molly Matalon's new work (some NSFW)
- Studio Michael Satter’s sophisticatedly simple graphic design portfolio
- Harry Pearce and Pentagram create a new identity for Pink Floyd’s record label