We’re enormous fans of Studio Dumbar, time and time again they demonstrate that they can turn their talents to any creative problem and come out on top with a clear, communicative design solution. Whether it’s signage for a global shipping giant or a new identity for an award-winning international orchestra you can be sure the results will be magnificent.
But what about the branding of an organisation that has less positive associations, representing an illness that affects people’s lives both physically and emotionally? Alzheimer Nederland, Holland’s dementia support organisation, recently approached the studio to overhaul all of their branding and identity from a clinical, inaccessible green logotype to something altogether more communicative.
Steering clear of the sentimentality that medical branding often takes, the studio created a striking logotype that represents the physical manifestations of Alzheimer’s on the brain, paired with bright colours and clear type that renders the organisation instantly more approachable. It’s a difficult brief to satisfy, but we think Studio Dumbar have done a remarkable job.
- Bring in the Bank Holiday weekend with this week's Best of the Web
- Daniel Britt animates the trials and tribulations of an existential crisis
- Badesaison - the Swiss design studio that can handle everything from Dada to music
- Illustrator Ana Benaroya embraces the “imperfections” in her playful depictions
- Kent Andreason's globetrotting adventures documented through nuanced observations
- Heroes and Villains: Rio 2016 through the eyes of Wilfrid Wood
- Sagmeister & Walsh rebrands fashion label Milly to reflect its "edgy" new personality
- Dominic Wilcox designs art exhibition for dogs (plus exclusive artist sketches)
- Jaemin Lee’s gloriously retro exhibition identities and poster designs
- James Jean’s phantasmagorical world of technicolour fever dreams
- The Refugee Nation Olympic flag was inspired by a lifejacket
- Things: the inspiring post that got us through the long hot summer nights of August