Whatever else you do today watch Ramin Bahrani's video for Sigur Rós

Posted by Rob Alderson,

I don’t use the word “breathtaking” enough but just you try and stop me because Ramin Bahrani’s video for the Sigur Rós’ Ég anda has left me gasping – and that’s very apt seeing as it features some recurring scenes of a fish out of water (but rest assured no fish were harmed). The bewitching film juxtaposes some intriguing animal shots with cityscapes and almost-abstract images of a carwash and a furnace and basically every shot is a standalone beauty to the huge credit of cinematographer Hunter Baker. Anyway, you’ll see what I mean – put your headphones in and submit to the brilliance (just remember to breathe).

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Posted by Rob Alderson

Editor-in-Chief Rob oversees editorial across all three It’s Nice That platforms; online, print and events. He has a background in newspaper journalism and a particular interest in art, advertising and photography. He is the main host of the Studio Audience podcast.