To outsiders the art industry tends to come across as a fairly shielded place, where dealers and customers are shrouded in tales of mystery and all deals seem to go on behind closed doors. As Andy Freeberg argues in the statement to his project Art Fare however, this isn’t really the case.
“At the major art fairs I’ve visited, like New York’s Armory Show and Art Basel in Miami and Switzerland, they’re in plain view in their booths,” he explains. “As if on stage, you can see art dealers meeting with collectors selling and negotiating, talking on cell phones, working on laptops and manipulating touch-screens in 21st Century postures newly adapted for the latest electronic devices. I found the lighting, costumes and set design excellent for photographing these living dioramas, where the art world plays itself.”
Interestingly, it’s often the people who work within the field of art rather than the pieces themselves that fascinate Andy; in another series he photographs the elderly invigilators at art galleries and receptionists almost fully concealed behind huge desks. This switch has a neatly inverted effect on the way we experience his images; the emphasis falls on the conscious performance of those aware of being watched in their galleries rather than the works they’re trying to sell. Imagine the photographs that would result from his photographing the new exhibition of this work in New York! Woah! Meta.
Andry Freeberg’s Art Fare exhibition runs until 8 August at New York’s Andrea Meislin Gallery.
- Best of the Web: a few of our favourite things we've spotted on the internet this week
- Tom Phillips' magnum opus turned a Victorian novel into a work of art spanning 50 years
- Matisse-inspired posters for Serbian Youth Day from designer Monika Lang
- Raphael Schoen's cheerfully chaotic posters for a Swiss youth club
- Illustrators including Sam Taylor and Charlotte Mei's tributes to NWA's Straight Outta Compton
- The slides and sleep pods of LA's Silicon Beach startup scene captured by Lauren Greenfield
- A mind full of filthy ideas and creative brilliance: we visit Malika Favre
- The bizarre, twilight world of Berlin-based photographer Maxime Ballesteros
- Wieden + Kennedy Amsterdam and Colophon create typeface that works with the Earth's tilt
- The Anonymous Sex Journal is back, and this issue is all about wanking
- The homeless Dirty Kids of America and their "rainbow party" explored in new film
- 12-year-old accidentally punches a hole $1.5 million painting