Work / Advertising

Angry Birds Space: NASA Announcement

So you’re gearing up to launch the brand new version of a phenomenally successful game at SXSW but you need a stunt that’s going to grab people by the eyeballs and create the requisite hype – what do you do? If you’re Angry Birds you just take it logically – the new levels are set in space right? So who better to promote it than an actual astronaut in the International Space Station? And he could play his own version of the game in zero-gravity? Make it so…