I can imagine that pitching for music videos can be a really interesting process: “Well, we’re going to dress her up in an outfit made of dog treats and hot dog sausages, and have her run around in an underground carpark with two massive Alsatians.”
It might bring out your inner sceptic, but director Anna Ginsburg’s idea was actually a winner. Over the course of three minutes and ten seconds musician Lucy Rose also dresses in an outfit made entirely of grass to schmooze with a pair of Shetland ponies, and dons a chip onesie to dance around in a crowd of seagulls. In fact, it’s a feat of costume creation as much as it is one of direction; fun without feeling cutesy and frivolous.
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